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Is it possible to protecting your brand and stand out from the crowd at the same time. Seems impossible, but not completely! One solution to achieve this is by ..

Your brand's reputation is just a click away. What happens when that click lands on a fake website, a malicious social media account or a marketplace overflowin..

Counterfeits are on the rise. No matter the size of your brand or the nature of your business, you are also being targeted. If not already. One effective way to..

The Indian D2C (Direct-to-Consumer) market is experiencing a meteoric rise. The D2C market in India is expected to reach $100 billion in 2025, with fashion an..

In today's fiercely competitive business landscape, fostering customer loyalty is not just a strategy but a necessity for long-term success. To achieve this, bu..

Sustainability is becoming the buzzword in 2024. Consumers are more aware of what they want to purchase and want to know about the ethical processes they go thr..

In today's digitally-driven landscape, safeguarding brand integrity is paramount for businesses across industries. As counterfeiting and illicit trade continue ..

Contents As an expert in track and trace solutions, Acviss is dedicated to assisting manufacturers and brand owners in implementing robust product serialization..

Imagine you've built a brand that stands for quality and innovation. Customers trust your products and are willing to pay a premium for them. But you are faced ..

The globalized world has brought immense benefits but also challenges like counterfeiting. This blog delves into the evolving landscape of anti-counterfeiting s..

Setting up a brand protection strategy is no mean feat. When the world’s largest search engine provides tools to set you up an effective brand protection solu..

Your brand whether a startup or an MNC needs a brand protection solution at the earliest. How early? Counterfeiting is already a $4 trillion market and it's eve..

Counterfeiting poses a massive threat to businesses everywhere. This insidious practice causes vast revenue loss, brand reputation damage and even potential saf..

The fashion industry, once shrouded in secrecy, is undergoing a revolution towards transparency. Consumers are increasingly demanding ethical and sustainable pr..

Consumers today demand more than just quality products; they want transparency, product authenticity and ethical sourcing. This shift in consumer priorities, co..

Whether you're purchasing luxury items, electronics or everyday essentials, the risk of encountering counterfeit products looms at large. But fear not. With the..

The Indian agricultural sector, the backbone of our nation, is undergoing a transformative phase. However, the integration of machinery into farming practices p..

We are in 2024 and your brand's online presence is everything. It's your storefront, your voice, and your reputation. With around 95% of the purchases estimated..

Product Authenticity has become a critical concern for consumers, especially when it comes to the complex world of FMCG products. Gone are the days of a blind t..