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Counterfeiting has been a persistent problem throughout human history, but in recent times, it has reached unprecedented levels. From luxury goods to essential ..

Whenever we discuss the threat of counterfeiting there is one we woefully ignore, software counterfeiting. Software piracy, the unauthorized distribution or use..

Have you wondered what factor makes your customer come back to your brand? The answer may be the product quality, customer service, price tag or even the option..

The Covid 19 pandemic and the global lockdown have been a great advantage for one industry in particular. The E-commerce sector. This new opportunity has presen..

The first priority of every brand across the industry is to make a firm standing in the market. And fear not it is the best objective to hold on to. But often b..

Every brand and every product that you can find in a retail store is now available online. Reason? People love to spend time doing what they love rather than wa..

Neglecting a Proper Anti-Counterfeit Solution Direct-to-Consumer brands have emerged as a dominant force in the retail industry, offering innovative products an..

AI-Powered Technologies are Transforming Customer Support In today's fast-paced digital world, businesses are constantly seeking innovative ways to enhance thei..

What do you think is the greatest threat in a world driven by consumerism? Counterfeiting! They pose a significant threat to both individuals and the economy. T..

The wine and spirit industry is a thriving market, with a global appeal and a rich history. However, it is not immune to the pervasive threat of counterfeiting...

In the Age of Counterfeiting, Track and Trace is the Answer In today’s interconnected world, counterfeiting and fraud are rampant across industries, causing b..

In an increasingly digitalised world, where cashless transactions are promoted and widely popular, one may safely assume that the threat of fake currency has lo..

As a brand owner, you put a lot of time and effort into developing your products and building your brand. You want your customers to trust your brand and associ..

Social media has revolutionized the way people communicate and connect with each other. It has also given rise to a new phenomenon – social media influencers...

It feels great to rock the same dress your favourite celebrity wears. On the plus side, it doesn’t have an exorbitant price tag. But checking the bad side, th..

Counterfeiting in the pharmaceutical industry has been in existence for a long time in history. Fake drugs pose a significant threat to public health as they ma..

Technology has advanced and it has paved a new way for customers to shop. People are now more inclined to enjoy the comfort of buying from wherever they are rat..

The global market has been under the chokehold of the counterfeit threat. But an even grave problem has been lingering on top of businesses for decades. The Gre..

It is impossible to survive a day without FMC goods. Fast Moving Consumer Goods (FMCG) range from food and beverages to personal care products, household items ..