How Brands Can Fight Fake Products in Rural Indian Markets
For most urban brand managers, what happens beyond the regional distribution in a supply chain is a genuine blind spot. The worst part is, in that blind spot, t..
For most urban brand managers, what happens beyond the regional distribution in a supply chain is a genuine blind spot. The worst part is, in that blind spot, t..
Most counterfeit discussions focus on luxury fashion, pharmaceuticals, electronics, or high-margin FMCG products. Cooperative brands are rarely part of the conv..
Counterfeit on B2C platforms like Amazon, Flipkart, and Myntra is very common, and people know about it. These are the platforms where the problem is visible, d..
A large portion of India’s FMCG, agrochemical, fertiliser, seed, and consumer goods volume continues to move through semi-urban and rural markets. Yet most lo..
Blinkit, Zepto, and Swiggy Instamart have compressed retail fulfilment into ten-minute delivery cycles, but product authentication and traceability systems have..
Most anti-counterfeiting strategies still begin too late. Authentication labels, QR codes, serialisation systems, and track and trace technologies are often add..
A consumer who already knows your brand, has seen your ad, heard about you from a friend, or bought from you before. If they open Google and type your brand nam..
A surprising number of traceability failures begin with something organisations often treat as a low-priority procurement decision: the label itself. Not the ER..
Consumer loyalty has become far more complicated than most brands anticipated. A customer may discover a product on Instagram, compare reviews on Amazon, purcha..
Sustainability reporting has quietly become one of the most data-intensive exercises modern businesses have ever faced. What began as broad environmental commit..
Defend your brand. Choose Acviss for unparalleled anti-counterfeiting solutions.
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