Customer Engagement Through Product Authentication: Your 90-Day Channel Loyalty Launch Playbook
Loyalty programmes fail not because of poor design, but because of poor execution during those critical first 90 days. 58% of loyalty programmes never achieve meaningful participation rates, primarily due to weak launch strategies and inadequate dealer onboarding processes.
For brands operating through dealer networks, channel partners, or distributor models, the challenge intensifies. You're not just launching a programme; you're fundamentally changing how your channel partners engage with customers, verify purchases, and deliver value. The first 1,000 redemptions become your proof of concept, your momentum builder, and your internal case study for scale.
This playbook provides a structured 90-day approach to launching a channel loyalty programme that actually drives redemptions, backed by actionable templates, communication flows, and engagement strategies that transform passive dealers into active loyalty advocates.
The Pre-Launch Foundation: Week -4 to Day 0
Before announcing anything publicly, your groundwork determines success. The loyalty programme architecture must align with both customer expectations and dealer operational realities.
Building Your Technology Infrastructure
Modern loyalty programmes require more than point tracking systems. Integration with product authentication creates a powerful dual-purpose mechanism. When customers verify product authenticity, they simultaneously participate in your loyalty programme, creating a seamless experience that serves brand protection and customer engagement objectives.
Programmes that combine transactional benefits with brand trust mechanisms see 34% higher sustained participation rates. Product verification technologies, particularly those using non-cloneable authentication methods, provide this foundation.
Acviss Certify, for instance, enables brands to embed unique verification codes on products that cannot be duplicated. When customers scan these codes to authenticate purchases, they automatically register for loyalty points. This approach eliminates the friction of separate registration processes whilst simultaneously combating counterfeiting, a $4.5 trillion global problem
Structuring Your Redemption Catalogue
Your redemption options directly impact participation velocity. Analysis of successful channel loyalty launches reveals a clear pattern: programmes offering tiered redemptions starting at low point thresholds achieve first redemption milestones 3x faster.
Structure your catalogue as follows:
Quick Win Tier (100-250 points): Mobile recharge vouchers, digital gift cards, instant discounts on next purchase. Target: Achievable within 2-3 product purchases.
Engagement Tier (500-1,000 points): Small electronics, home goods, premium accessories. Target: Achievable within 8-10 product purchases.
Aspiration Tier (2,500+ points): Smartphones, appliances, travel vouchers. Target: Aspirational goals that drive long-term engagement.
67% of programme members redeem within the first tier when points thresholds are set appropriately, creating positive reinforcement that drives continued participation.
Days 1-30: The Dealer Onboarding Sprint
Your dealers are your distribution channel for loyalty programme success. Without their active participation, customers never learn about the programme, never scan codes, and never redeem points.
The Three-Touchpoint Onboarding System
Touchpoint 1: The Launch Webinar (Day 1-3)
Host live training sessions, not passive video tutorials. Dealers need to understand not just the 'how' but the 'why.' Your webinar should cover:
How the loyalty programme increases its sales by improving customer retention
The simple three-step customer engagement process
Live demonstration of the verification and points accrual system
Q&A addressing specific dealer concerns
Send this WhatsApp script to dealers 48 hours before the webinar:
"Hi [Dealer Name], We're launching an exciting loyalty programme that will help you increase repeat purchases from customers. Join our live training on [Date] at [Time] to learn how you can drive more sales. Register here: [Link]. This will directly impact your monthly targets."
Touchpoint 2: The Physical Toolkit Delivery (Day 5-7)
Digital training isn't enough. Ship physical activation kits containing:
Laminated counter cards explaining the programme (Hindi, English, and regional languages)
QR code standees for in-store placement
Sample product with authentication code and step-by-step verification guide
Dealer incentive structure document
Stack of customer engagement cards with WhatsApp opt-in details
The presence of physical materials increases programme awareness at the point of sale by 78%.
Touchpoint 3: The Dealer Incentive Announcement (Day 8-10)
Dealers need their own reason to promote your programme. Implement a bonus structure using non-cloneable voucher codes, platforms like Bonus by Acviss enable this, that rewards dealers for:
Every 50 customer registrations are generated from their store
Achieving specific monthly redemption targets
Maintaining quality engagement (measured through customer satisfaction scores)
Send dealers their unique bonus tracking dashboard access with this message:
"You can now earn additional income by promoting our loyalty programme. For every 50 customers you help register, you receive a [Rs 500/£50] bonus instantly credited to your account. Track your progress here: [Dashboard Link]"
The Daily Dealer Engagement Loop
Establish a daily WhatsApp group specifically for programme updates, success stories, and troubleshooting. This group becomes your primary channel for maintaining momentum.
Daily message structure:
Morning (9 AM): Success story - "Congratulations to [Dealer Name] in [City] for achieving 25 customer registrations yesterday!"
Afternoon (2 PM): Quick tip - "Tip: Show customers the redemption catalogue on your phone. Visual demonstration increases registrations by 40%."
Evening (6 PM): Leaderboard update - "Today's top 3 dealers: [Names]. Keep going, everyone!"
Days 31-60: The First 500 Redemptions Push
This phase focuses on converting registered customers into active redeemers, creating social proof that the programme delivers real value.
The Customer Activation Campaign
Many customers register but never redeem because they forget about the programme or don't understand the process. Automated WhatsApp flows address this gap.
Flow 1: The Welcome Sequence
Message 1 (Immediate): "Welcome to [Programme Name]! You've earned [X] points. Redeem for mobile recharge, gift vouchers, or exciting products. Check your points: [Link]"
Message 2 (Day 3): "You're just [Y] points away from your first reward! Buy another [Product] and scan the code to redeem [Specific Reward]."
Message 3 (Day 7): "Did you know? [Customer Name] from [City] just redeemed points for a [Product]. You can too! View catalogue: [Link]"
Flow 2: The Redemption Reminder Sequence
Triggered when customers reach the minimum redemption threshold:
Message 1: "Congratulations! You have enough points to redeem your first reward. Choose from: [3 popular options]. Redeem now: [Link]"
Message 2 (If no action in 48 hours): "Your [Reward] is waiting! Don't let your points expire. Quick redemption link: [Link]"
Message 3 (If no action in 5 days): "Last reminder: Redeem your points today. After [Date], these points expire. Claim your reward: [Link]"
WhatsApp messages have a 98% open rate compared to 20% for email, making this channel critical for activation.
The Social Proof Multiplication Strategy
Every redemption becomes marketing material. Implement this systematic approach:
Request photo permission from customers who redeem (offer 50 bonus points for sharing)
Create simple graphics showing the redeemed product with text: "Congratulations [First Name] from [City] on redeeming [Reward]!"
Share in dealer WhatsApp groups and customer community channels
Feature redemption stories in weekly dealer updates
This creates a virtuous cycle where redemptions drive visibility, which drives more registrations, which drives more redemptions.
Days 61-90: Scaling to 1,000 and Beyond
The final month focuses on systematic scale whilst identifying and fixing friction points.
The Data-Driven Optimisation Process
Establish weekly review meetings examining:
Registration Analytics:
Which dealers generate the most registrations?
What times of day see the highest registration rates?
Which product categories drive most engagement?
What's the average time from registration to first redemption?
Redemption Analytics:
Which rewards are most popular?
What's the average point balance at first redemption?
How many customers redeem multiple times?
What's the correlation between product verification frequency and redemption likelihood?
Use these insights to adjust dealer training, modify reward catalogues, and refine communication strategies.
The Dealer Champion Programme
By day 60, clear performance patterns emerge. Your top 10% of dealers become programme champions. Formalise this with:
Exclusive champion WhatsApp group for advanced strategies
Monthly video calls with programme management
Additional incentive tiers and recognition
First access to new programme features
These champions become your case studies for onboarding new dealers and regions.
The Regional Expansion Blueprint
Once you've achieved your first 1,000 redemptions in pilot regions, you have a proven playbook. Document:
Exact dealer onboarding timeline and materials that worked
WhatsApp message templates with the highest response rates
Most effective redemption catalogue structure
Average cost per registration and per redemption
Customer satisfaction scores and testimonials
This becomes your standardised expansion kit, reducing launch time in new regions from 90 days to 45 days.
The Technology Integration Layer
Throughout this 90-day journey, technology serves as the enabler. Product authentication solutions with built-in loyalty integration eliminate the most common failure point: complicated customer registration processes.
When customers scan a unique product code to verify authenticity, they should automatically:
Register in the loyalty database
Receive immediate point credit
Get a welcome message on WhatsApp
Access their points dashboard
This seamless experience, powered by non-cloneable verification technology, ensures that brand protection and customer engagement work in tandem rather than as separate initiatives.
Measuring Success Beyond 1,000
The first 1,000 redemptions represent programme viability. True success requires sustained performance metrics:
Participation Rate: Percentage of customers who verify products and register (Target: 35%+)
Redemption Rate: Percentage of registered customers who redeem at least once (Target: 25%+)
Repeat Redemption Rate: Percentage of first-time redeemers who redeem again (Target: 40%+)
Dealer Activation Rate: Percentage of dealers actively promoting the programme (Target: 60%+)
Customer Satisfaction Score: Post-redemption satisfaction rating (Target: 4.2+/5)
The Path Forward
Launching a channel loyalty programme that drives real redemptions requires systematic execution, not just good intentions. The 90-day framework outlined here provides the structure, whilst dealer engagement and customer communication provide the momentum.
Brands that treat loyalty programme launches as operational projects, complete with timelines, accountability, and measurement frameworks, consistently outperform those that view loyalty as a marketing afterthought.
Your first 1,000 redemptions aren't just a milestone; they're your proof that authentic customer engagement, powered by product verification and delivered through activated dealer networks, creates sustainable competitive advantage in increasingly crowded markets.
Interested to learn more about launching a high-impact loyalty programme that integrates product authentication and drives genuine customer engagement? Get in touch with us to explore how we can help you achieve your first 1,000 redemptions and beyond
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