Loyalty doesn’t come from just offering rewards; it’s shaped by how relevant, timely, and aligned those rewards are with the partner’s context. For brands managing large and diverse channel ecosystems, this means one-size-fits-all loyalty programs often fall short. The solution? Precision.
Acviss's in built scheme builder was developed to address this very challenge, enabling brand, sales, and supply chain teams to design incentive programs that are not only scalable but also meaningfully personalised.
The Bonus loyalty platform empowers your internal teams to go from rigid templates to outcome-driven campaigns, tailored for how your partners sell and engage.
Build Schemes That Reflect Your Sales Strategy, Not Just Your System
Every brand has a unique channel architecture. What works for a distributor in Delhi might not appeal to a retailer in Kochi. The Scheme Builder gives your teams the freedom to define reward logic that mirrors these realities, without heavy tech intervention.
You can create tiered programs that treat sub-dealers differently from retailers, or set separate milestones for influencers and frontline promoters. All of this works seamlessly with Bonus’s Customer Management and Sub-Customer modules, allowing schemes to be targeted by user type, region, or business role.
Design Logic That Encourages the Right Behaviours
Rewarding volume is common. But incentivising the right volume, at the right time, for the right products, that’s what drives lift.
Acviss's Bonus allows you to build incentive logic based on unit quantity, order value, or specific SKUs. You can map scheme eligibility to codes generated through Bonus’s Code Management module, linking every scan to a reward path.
You can also create layered campaigns, stacking bonus rewards on top of base schemes, to boost engagement. This approach has shown up to a 40% improvement in redemption rates for brands using it across seasonal and cluster-specific promotions.
Make Rewards More Rewarding
A key reason partners drop off loyalty programs is friction in receiving incentives. The Scheme Builder addresses this by giving you full control over Reward Configuration, from bank transfers and UPI to digital vouchers and credit notes.
And because the system integrates with Payment Gateways, redemptions are processed quickly and securely, reinforcing trust and encouraging repeat participation.
Manage Visibility, Geography, and Governance from One Dashboard
Schemes can be assigned to zones, branches, or distribution networks using Regional Clustering Logic, allowing you to geofence campaigns. This helps prevent misuse while enabling localised engagement strategies.
Visibility controls built into the platform allow you to pause, revise, or relaunch schemes as market needs evolve, without rework or disruptions. Meanwhile, every action is logged under Activity Logs and tracked via BI integrations for real-time performance insight.
Case Snapshot: Personalisation at Scale
A Fortune 500 FMCG brand leveraged Bonus to roll out multi-tiered incentive programs across 14 states and more than 100,000 retail partners utilising the scheme builder. By combining role-based scheme logic with geo-specific targeting, the brand achieved:
- Over 65% increase in partner participation
- Notable rise in average purchase volume per outlet
- Incremental ROI in channel engagement, tracked live via custom dashboards
The result wasn’t just more engagement, but more productive engagement.
Why This Approach Works
Modern loyalty strategies demand more than visibility. They require agility, clarity, and the ability to adapt to shifting channel dynamics. Bonus equips your teams to respond in real-time, test new ideas, and adjust incentives without system bottlenecks or dependency on external tech teams.
And when connected with the wider platform, spanning authentication, scan analytics, partner segmentation, and secure payouts, it becomes a powerful engine for channel growth and data-driven decision-making.
Advanced Benefits That Set Scheme Builder Apart
Cross-Scheme Intelligence: Analyse overlaps across multiple campaigns to prevent reward leakage and optimise ROI.
Performance Simulation: Model expected outcomes before deploying schemes, helping teams forecast impact and budget effectively.
Compliance by Design: Built-in audit trails and activity logs make governance transparent, reducing risks of misuse.
Scalable Rollouts: From a pilot region to pan-India, deploy in phases with zero downtime.
The Future of Channel Loyalty
As partner ecosystems expand, the challenge is no longer just about rewarding participation, it’s about aligning incentives with business goals while keeping partners motivated, empowered, and loyal.
With Bonus brands can deliver loyalty programs that are:
Dynamic – evolving with sales cycles and partner needs
Data-Driven – leveraging analytics for sharper decisions
Trusted – ensuring partners are rewarded fairly and quickly
Ready to Reimagine Your Loyalty Program?
If you’re looking to make your loyalty program more dynamic, measurable, and aligned with real-world performance, Acviss Scheme Builder is the next step.
Let’s work together to personalise incentives at scale, with the structure to manage complexity and the flexibility to fuel growth. Interested to learn more? Get in touch with us today!
