Scaling up Vaccine Sales and Driving Away Fakes using Supply Chain Tracking
Why do vaccines need traceability?The year 2020 redefined our way of life and the importance of interdependence. No mora..
Customer Retention And the Electrical Sector: How Loyalty Management is the Key?
The demand for power has seen a steep upward trend in the global market. As the pace of development has begun to pick up..
Impact of Counterfeit Pesticides
Technology to the aid when farmer and agriculture ails: A note on the impact of fake pesticides and need for anti-count..
Coffee Plantation in India and the need for Blockchain Technology
Agriculture is the architect of not just the economy, but also the very social fabric of our country. The food we consum..
How to Spot Fake N95 Masks? | Protect Lives
N95 masks are all the rage right now. What exactly qualifies as an N95 mask and how do they help in the fight against CO..
Tackling Counterfeit Medicines with Emerging Technology
People trust the pharmaceutical companies not just with their money, but their lives. In the case of counterfeit medicin..
Protecting Your Brand from Counterfeiters
Counterfeiting is prevalent in today’s global market. As per the Global Brand Counterfeiting Report, the worldwide count..
Counterfeit in Herbal Medicines
‘I place my trust in nature,The herbs, the roots the flowers, the extracts,At my lowest, I still feel its nurture.It is ..
Why Authenticity Verification and Anti-Counterfeiting are 2 Sides of the Same Coin
While the global supply chain has unlocked a myriad of opportunities for businesses worldwide to expand and prosper, it ..
The True Colours of Non-Genuine Inks
From Lamington Road in Mumbai and S.P. Road in Bangalore to the world of online shopping – the availability of non-genui..
The 5th ‘P’ Most Marketers Are Missing Out On
The concept of 4Ps in Marketing was introduced by E. Jerome McCarthy in 1960. Since then all marketing professionals hav..
Are you funding terrorism?
$1.8 trillion dollar is the fake goods market world over. You might be wondering where all that money goes, as it surely..