As a leading e-commerce platform, Amazon offers incredible opportunities for third-party sellers to leverage their D2C experience. By empowering customer-centric approaches and impactful initiatives, this largest online retailer facilitates selling your products and reaping the e-commerce benefits. The popularity of Amazon also raises the significance of removing counterfeit products to ensure that customers can only purchase legitimate products. Hence, to protect your brand reputation and avoid duping customers, this leading e-commerce giant has adopted an anti-counterfeiting policy to fulfil its commitment to selling authentic products.
Why Online Brand Protection is Necessary?
A strong online brand protection strategy helps companies to manage customer trust consistently. Understanding the need to secure brand identity, the platform offers the most efficient and comprehensive monitoring services to maximize protection. This allows you to prevent misuse of your brand’s integrity enhance the credibility of your business and build trust. Prioritizing brand security is essential to make your online presence healthy and stable.
Amazon is driving the mission of growth, sustainability, and competitiveness in integration with authenticity.
Also read our blog on how to find original product in amazon?
Brand Security – Steps to be Taken
Only a robust and quality strategy can improve your overall business perspective with the right ROI. Establishing your brand’s trust and recognition is one of the major steps that make you distinct in the competitive marketplace. Amazon is part of this initiative to foster loyalty and ensure repeat business. The e-commerce giant follows these steps to develop an online brand protection strategy –
- Proactively identify online threats before they damage your brand’s reputation
- Consistently monitor your online brand image by using diversified security tools like Google alerts and social media management tools
- Set up automated trademark alerts to protect the brand’s unique identity
- Deal with infringement immediately to deter the use of the
- Avoid link manipulation possibilities to avoid the use/purchase of counterfeit products
Ways to Remove Fake Products from Amazon
For an e-commerce platform catering to audiences globally, it is necessary to acquire the trust of the sellers and customers. To do so they have taken some strategic steps to remove fake products from the platform.
- Report a counterfeit product on Amazon when you encounter it.
- Prioritizing reputable sellers over the shady ones with zero information
- Scrutinizing seller information to review the details and transparency
- Identify the types of intellectual property (IP) that are being infringed (trademarks, copyrights, and patents)
- Providing additional information about the products on the platform
- Notify the platform and request the authority for necessary steps to remove the counterfeit products permanently from the listing
- Complete the Intellectual Property Infringement Report form, stating whether you are the IP owner or an agent to address the counterfeit issue
- Brands can enrol in the Amazon Brand Registry to secure their products from getting infringed.
- Implement the transparency program to ensure your customers get an opportunity to verify the product before receiving it.
Grow with the Amazon Brand Registry
The Amazon Counterfeit Crimes Unit (CCU) is part of its combatting efforts to identify and remove counterfeit products from the platform. Reporting counterfeit products or infringing intellectual property rights is part of this initiative to detect and investigate fraudulent activities on this e-commerce platform. Amazon is committed to protecting its brand owners and customers by preventing the sale of counterfeit products. Hence, the Amazon brand registry program directly reports counterfeit or infringing products to the concerned persons. Any brand owner can enrol in this program to gain greater control over the product listings and report infringing or counterfeit products to this e-commerce giant for removal.
Amazon's anti-counterfeiting policy strictly prohibits the sale of inauthentic products, including those illegally replicated, reproduced, or manufactured. Failure to comply with the policy clauses results in removing the products from the platform and taking stern actions against the sellers listing those products. This abides by the regulations of DSA, as the severity of actions ensures the trust, safety, quality, and effectiveness of the platform.
Get Your Brand Secure Across the Internet
Yes, Amazon has implemented solutions that a brand can utilise to get their product and customer secured in the digital space. However, the chances of getting scammed are still higher. That is why your brand needs an online brand protection strategy that can cover not just Amazon, but the entire online world.
If you are wondering where to begin, get in touch with us today. We, at Acviss, protect over 2 billion products and 80+ brands globally. Our advanced online anti-counterfeiting and brand protection solutions are always at your disposal. Reach out to us here to meet our experts and take your first step towards counterfeit-free market growth.
