Let us plunge into the simple definition. It is duplication of something (it can be a consumer product, certificates etc,.) which is valuable with the intention either to spoil once reputation in the market or to make a profit with fake products or even both.
According to International Chamber of Commerce, 1.77 Trillion Counterfeit Goods Sold in 2016.
A few things that are affected in our society by counterfeiters are FMCG, Electronic & Electrical Goods, Medicines, agro products, certificates, etc.
Hmm.. Acviss?
Acviss is a twenty-first-century tech to fight against fake products in the market. It ties in newest technological advancements such as Machine learning, Computer vision, Augmented reality and much more keeping interface simple and clean to provide an effective & secure way to counter counterfeiting.
Their tagline goes like this, “Every label as unique as your DNA”. This tagline allured me and grabbed my eyeballs towards this fascinating idea. Which landed me in Acviss. I felt that I was in the right place at the right time. I applied to Acviss and my avidity towards the idea made me the perfect choice for the company as well. It’s been more than a year and the way the company is growing technologically is unbelievable.
The company proudly says “Acviss is a multi-layered patented technology which provides true protection against counterfeiting”, and it does what it says.
We know that big brands/companies in the market use holograms to fight duplication and counterfeiting, but the consumer of that particular company had no way to verify those holograms.
So here comes Acviss, a randomly generated always unique fingerprint printed as a 2d codes viz Data matrix, QR codes, etc., and a natural entropy-based irreproducible pattern ingrained in the tamper-proof label. Acviss easily blends with product packaging/certificates or anything that is duplicated by pretenders. Once applied all essential components of the Acviss are completely verified using smart and secure technology. The product is classified as genuine, once all the elements in the label are analyzed making it completely impractical for a plagiarist to copy.
Interesting fact about Acviss
Losing the brand’s reputation with crawling fake products in the market creates a lot of fear for brand owners. Acviss serves a wonderful platform for brand owners here. When a counterfeit is detected, the brand owner is informed immediately, thus enabling him to take the necessary steps against that fraudster.
I feel proud to work for such a company, which is concentrating on solving a social problem. It is nowhere lagging behind and for sure soon every corner of this world will use Acviss to verify a product and make this world fake free.
For more information, reach out to hello@acviss.com.
Recognition: Outlook Business - Anti-counterfeiting Squad
Empowering Brands with Acviss : A Closer Look
Now, let's delve deeper into the impactful features that make Acviss a game-changer in the battle against counterfeiting. We not only provides a shield against fake products but also revolutionizes the way brands engage with their consumers.
1. Unparalleled Authentication:
Acviss employs a unique fingerprinting system that goes beyond conventional holograms. The incorporation of 2D codes like Data Matrix and QR codes, paired with an irreproducible pattern, establishes an authentication layer that is nearly impossible to replicate. Brands can now offer consumers a fool proof method to verify the authenticity of their purchases.
2. Seamless Integration:
One of the key strengths of Acviss lies in its adaptability. The technology seamlessly integrates into existing packaging and certification processes. Whether it's a pharmaceutical product, an electronic device, or an official document, Acviss becomes an integral part of the product's identity, safeguarding it from counterfeit threats.
3. Real-time Verification:
In the fast-paced world of commerce, time is of the essence. Acviss understands this urgency and provides real-time verification capabilities. Consumers can instantly validate the authenticity of a product using the Acviss mobile application, ensuring a swift and reliable experience.
4. Proactive Brand Protection:
Acviss takes a proactive stance in brand protection. Upon detecting any counterfeit activity, the brand owner receives immediate notification. This feature empowers brand owners to not only safeguard their reputation but also take legal actions against counterfeiters swiftly.
5. Technological Evolution:
Acviss is not just a static solution; it evolves with the advancements in technology. The incorporation of Machine Learning and Augmented Reality ensures that Acviss stays ahead of counterfeiters' tactics, providing a future-proof shield for brands.
As we witness the remarkable growth of Acviss , it's evident that this technology is not merely a tool against counterfeiting; it's a strategic asset for brands aiming to build trust, secure their market presence, and propel themselves into the future.
For brands seeking a comprehensive solution that transcends traditional anti-counterfeiting measures, Acviss stands as a beacon of innovation and reliability.
