In today’s hyper-connected digital market, brands face numerous obstacles to preserving their good name and intellectual property. From counterfeit products and phishing to cyberattacks, every potential threat to brands can cause substantial revenue loss, reputation damage, and reduced traffic. Due to the growing prevalence of these complex threats, businesses today need to invest in robust technology-driven brand protection solutions.
In recent years, cutting-edge technological tools and solutions have been developed that not only detect and prevent risks associated with brands but also improve overall product and supply chain security. These advances, ranging from AI-driven algorithms that identify counterfeit products online to blockchain technology that guarantees supply chain transparency, are changing how businesses safeguard their brands.
Learn how technology is transforming the latest brand protection solutions by going through this article.
The Role of Technology in Brand Protection
As counterfeiters and cyber attackers become more sophisticated, the need for advanced technological solutions in brand protection has never been greater. Modern-day brand protection solutions are driven by technology these days, providing a multi-layered approach to protecting goods, supply chains, and intellectual property.
Let's examine in detail how technology plays a part in brand protection:
- Product Authentication Solutions
Many companies find themselves in a difficult position when it comes to ensuring that products reaching consumers are genuine. Along with eating up a large share of your entity's revenue, counterfeit goods can harm your brand's reputation.
However, you can combat this issue by leveraging a technology-driven product authentication solution, such as RFID (Radio Frequency Identification), NFC (Near Field Communication), and blockchain.
For example, embedding RFID tags in your goods can help you track and confirm their authenticity from the manufacturing stage to the point of sale.
- Track and Trace Solutions
The supply chain is a complicated network with numerous parties involved, making it vulnerable to counterfeiting and manipulation. However, with track-and-trace solutions, you can easily monitor and secure the supply chain. All you have to do is use technologies such as blockchain, IoT, and GPS to obtain real-time supply chain visibility.
These solutions will help you track the movement of your goods at every stage, from manufacturing to distribution and retail. Alerts are generated in the event of any irregularities, such as a product being diverted to an unapproved place, enabling you to respond right away.
- Hologram Labels and Tamper-proof Labels
While digital solutions are crucial, deploying physical security measures is also crucial to protect your brand. By using hologram labels and tamper-proof labels, you can ensure your products' physical security. These labels are hard to replicate and serve as a visual indicator of a product’s legitimacy.
For instance, hologram labels use light diffraction to produce a difficult-to-fake three-dimensional image. Tamper-proof labels, on the other hand, show clear signs of tampering in case they are taken off or altered.
- QR Codes and Digital Solutions
Integrating digital measures like QR codes for products is perfect for safeguarding your brand. You can print QR codes on your product’s packaging. By scanning these QR codes, your consumers can access detailed information about your products, helping them verify their authenticity.
In addition, you can seek other digital solutions, such as product serialization, geolocation, and real-time monitoring, for added brand security.
Acviss’s Technological Solutions
Is your competitor trying to replicate your brand’s creation or trying to sell it at a lower price? You can find such counterfeits and thieves at every nook and corner of the market. So, how do you safeguard your brand? Trust Acviss’s advanced technological solutions to ensure your brand’s security:
- Certify and Origin: Certify and Origin are Acviss’s flagship anti-counterfeiting solutions. Using AI, Certify ensures that each product is assigned a unique digital identity, which can be verified by scanning a QR code. Origin, on the other hand, leverages blockchain technology to offer end-to-end supply chain tracking.
- Truviss: Truviss by Acviss leverages AI and ML to ensure online brand protection by scanning digital platforms for counterfeit listings, unauthorized sellers, and intellectual property infringements. By providing real-time warnings, this technology enables brands to respond quickly to online dangers.
- Uniqolabel: Acviss' Uniqolabel is the best option if you're searching for cutting-edge holographic solutions for product security. Its unique, non-cloneable holographic labels ensure all your products bear a unique, verifiable identity.
- Assist and Bonus: Acviss also provides Assist and Bonus, which are solutions for warranty administration and loyalty programs. By using Assist, you can make sure that every single product sold has its own warranty policy, identity, and claim. And with Bonus, you can offer loyalty rewards to customers who purchase genuine products.
Innovations in Brand Protection Technology
The field of brand protection is continuously evolving, with these emerging trends and future technologies promising to take security to the next level:
- AI-Powered Counterfeit Detection
Many firms these days use artificial intelligence (AI) algorithms to quickly and efficiently scan enormous volumes of internet data in order to spot unlicensed vendors and counterfeit goods, allowing them to take preventative action swiftly.
- Blockchain for Supply Chain Transparency
By capitalizing on blockchain technology's decentralized nature, companies can ensure that every transaction in the supply chain is securely recorded, making it nearly impossible for counterfeit products to enter the market.
- Smart Packaging
Integrating IoT (Internet of Things) sensors in product packaging has made it possible for brands to monitor environmental conditions in real time to maintain their products’ integrity and safety for a long time. In addition, smart packaging, with embedded NFC or QR codes, provides authenticity verification.
- Biometric Authentication
Biometrics, such as fingerprint and facial recognition, are being integrated into brand protection for high-value products, offering an additional layer of security that ties the product to the rightful owner.
Case Study: Leading Agro Chemical Company
Let's see how a pioneer agriscience company secured its brand by using Acviss's technologically advanced brand protection solutions:
- The Problem: Agro chemical company discovered that counterfeiting was endangering its reputation, earnings, and customer loyalty.
- The Solution: The company used Acviss’s technological solutions to enable the farmer and retailer loyalty program and integrated Acviss’s SDK into its famer Connect and various other apps.
- The Impact: The agriscience firm was able to eliminate 99% of counterfeits, boost brand value and profits, and reward loyal customers.
All-in-All
As cyber attackers and counterfeiters become more skilled, brands need to constantly innovate and implement cutting-edge technology-driven brand protection solutions to stay ahead of the curve.
Looking for a vendor who can provide robust brand protection solutions that integrate the latest technologies? A prominent brand protection company, Acviss offers a range of technology-driven solutions that ensure your products’ security, transparency of your supply chains, and customers' trust in your brand. Wait no more! Schedule a Call With Us to discover how our technology can protect your brand.
