Tag: customer behaviour

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How Product Authentication Can Work Without Consumer Scanning

How Product Authentication Can Work Without Consumer Scanning

9 min read•
Designing Authentication Into Packaging Instead of Adding It Later

Designing Authentication Into Packaging Instead of Adding It Later

10 min read•
Stop Ignoring the Disconnect Between Product Authentication and Sales Numbers

Stop Ignoring the Disconnect Between Product Authentication and Sales Numbers

9 min read•
How Product Authentication Creates Actionable First-Party, Consumer Data

How Product Authentication Creates Actionable First-Party, Consumer Data

9 min read•
Build Strong Multi-Layered Packaging Security Using Visible, Hidden, and Forensic Features

Build Strong Multi-Layered Packaging Security Using Visible, Hidden, and Forensic Features

12 min read•
How Brands Can Fight Fake Products in Rural Indian Markets

How Brands Can Fight Fake Products in Rural Indian Markets

11 min read•
Online Purchase, Offline Scan: Why Omnichannel Loyalty Is Necessary for Consumer Brands

Online Purchase, Offline Scan: Why Omnichannel Loyalty Is Necessary for Consumer Brands

10 min read•
How to Use Anti-Counterfeit Data to Improve Your Distribution Strategy

How to Use Anti-Counterfeit Data to Improve Your Distribution Strategy

7 min read•
How to Win the Partners Who Drive Your Sales with Loyalty Programs

How to Win the Partners Who Drive Your Sales with Loyalty Programs

10 min read•
When Scan Volumes Drop: A Practical Guide to A/B Testing Your Label

When Scan Volumes Drop: A Practical Guide to A/B Testing Your Label

6 min read•
Your Loyalty Program Is Live. Here's How to Get Dealers' Redeem Points.

Your Loyalty Program Is Live. Here's How to Get Dealers' Redeem Points.

9 min read•
QR Codes That Go Unscanned: Fixing Placement, CTAs, and Packaging Messaging

QR Codes That Go Unscanned: Fixing Placement, CTAs, and Packaging Messaging

4 min read•
Personalised Incentive Programs at Scale Through a Rule-Driven Scheme Builder Approach

Personalised Incentive Programs at Scale Through a Rule-Driven Scheme Builder Approach

6 min read•
How Smarter Verification Workflows Reduce Service Load and Strengthen Brand Trust

How Smarter Verification Workflows Reduce Service Load and Strengthen Brand Trust

5 min read•
Why Loyalty Fraud Is Rising And How Your Brand Can Stop It

Why Loyalty Fraud Is Rising And How Your Brand Can Stop It

6 min read•
How Digital Authentication Solutions Build Trust for SEA Manufacturers

How Digital Authentication Solutions Build Trust for SEA Manufacturers

4 min read•
Targeted Incentives at Scale: How Acviss Clustering Transforms Loyalty into Strategy

Targeted Incentives at Scale: How Acviss Clustering Transforms Loyalty into Strategy

4 min read•
Milestone vs Channel-Based Loyalty: Choosing the Right Supply Chain Strategy For You

Milestone vs Channel-Based Loyalty: Choosing the Right Supply Chain Strategy For You

6 min read•
How to Leverage User-Generated Content to Fight Counterfeits

How to Leverage User-Generated Content to Fight Counterfeits

9 min read•
How to Run a Consumer Awareness Campaign Against Fakes

How to Run a Consumer Awareness Campaign Against Fakes

6 min read•
Best Practices for Using QR Codes in Your Next Offline Campaigns

Best Practices for Using QR Codes in Your Next Offline Campaigns

8 min read•
Top 10 Brands That Built Their Futures with Digital-First Strategies

Top 10 Brands That Built Their Futures with Digital-First Strategies

7 min read•