Counterfeit products pose a significant threat. And this is not just for the brands but also for the consumers. This problem is majorly seen on major e-commerce platforms like Amazon. In 2023, Amazon invested over $1.2 billion and employed more than 15,000 individuals to combat counterfeit goods, fraud, and other forms of abuse.
Despite these efforts, counterfeit products continue to infiltrate the market, undermining brand integrity and consumer trust.
To address this issue, solutions like Amazon Brand Registry and Truviss by Acviss have been developed to protect brands from counterfeit threats. Amazon Brand Registry focuses on platform-based protection within the Amazon ecosystem, providing tools for brands to monitor and manage their product listings. In contrast, Truviss, which is one of the best Amazon Brand Registry alternatives, offers multi-channel protection. It utilises advanced technologies such as artificial intelligence (AI) and blockchain to safeguard brands across various platforms.
This article will provide an in-depth comparison of these two online brand protection solutions for Amazon sellers, assisting brands in determining the most effective approach to safeguard their products and reputation.
Table of Contents:
- Understanding Amazon Brand Registry
- What is Truviss by Acviss?
- Side-by-Side Comparison: Truviss vs. Amazon Brand Registry
- How Acviss Helps Brands Fight Counterfeiting
- Conclusion
Let’s first take a look at Amazon’s own products that many sellers use for their online brand protection.
Understanding Amazon Brand Registry
Amazon Brand Registry is an online brand protection solution for Amazon sellers designed to help businesses safeguard their intellectual property and maintain control over their product listings. It provides tools to help brands monitor and report counterfeit listings, enhance their content, and improve product visibility.
Key Features of Amazon Brand Registry
1. Enhanced Brand Content (EBC) & A+ Content
Amazon allows registered brands to create rich, multimedia product descriptions with high-quality images, comparison charts, and videos. This feature helps improve engagement and conversion rates by providing customers with detailed product information.
2. Counterfeit Monitoring & Reporting Tools
Amazon Brand Registry provides tools for online brand protection solutions for Amazon sellers by allowing them to report trademark violations and counterfeit products directly. This enables brands to take down unauthorised listings and protect their reputation.
3. Transparency Program
An optional anti-counterfeiting tool that assigns unique serial codes to each product. Customers and Amazon can verify authenticity before purchase.
Project Zero
Combines automated counterfeit removal, self-service tools, and product serialisation to proactively eliminate counterfeit listings.
How to Protect My Brand on Amazon with Brand Registry
By enrolling in the Amazon Brand Registry program, brands gain access to powerful brand protection solutions for Amazon sellers, allowing them to detect and remove unauthorised listings efficiently.
Steps to Protect Your Brand on Amazon Using Brand Registry:
- Enroll in Amazon Brand Registry: Ensure your brand has a registered trademark and submit an application via Amazon's Brand Registry portal.
- Monitor Your Product Listings: Use Amazon’s search and reporting tools to identify suspicious or unauthorised sellers attempting to replicate your products.
- Leverage the Transparency Program: Apply unique serial codes to your products, allowing Amazon to verify authenticity before fulfilment.
- Use Project Zero’s Automated Protections: This AI-driven tool detects and removes suspected counterfeits before they reach customers.
- Take Advantage of Brand Gating: Restrict third-party sellers from listing your products without approval, preventing unauthorised resellers.
Amazon’s built-in tools are a good starting point for sellers looking to secure their brand presence on the platform. But of course, it is no harm to check out Amazon Brand Registry alternatives later on.
Amazon Counterfeit Removal Process Under Brand Registry
Despite Amazon’s efforts to combat counterfeits, unauthorised listings can still appear. How to remove counterfeit listings on Amazon? The Amazon Brand Registry provides a structured process for reporting and eliminating fakes:
Steps to Remove Counterfeits Through Amazon Brand Registry:
- Identify Counterfeit Listings: Use Amazon’s Report a Violation tool to search for infringing listings by brand name, ASIN, or keyword.
- File a Complaint via the Report Tool: Submit details about the counterfeit product, including seller information and proof of brand ownership.
- Amazon Review Process: Amazon investigates the complaint and verifies the claim. Processing times vary, but responses typically arrive within a few days.
- Counterfeit Takedown: If Amazon confirms the listing violates brand rights, it will be removed, and the seller may face penalties.
- Ongoing Monitoring: Regularly check for new unauthorised listings and report them to prevent further counterfeiting.
While Amazon Brand Registry’s counterfeit removal process is helpful, it requires manual monitoring and enforcement. As we discussed, it is good for the beginning but later you can move to Amazon brand registry alternatives. These Amazon brand registry alternatives now-a-days use a proactive, automated approach. Brands can explore Best Amazon anti-counterfeiting tools which leverage AI to detect and remove fake listings across multiple platforms instantly.
Strengths of Amazon Brand Registry
1. Strong Protection Within Amazon: Helps remove counterfeit listings on Amazon efficiently.
2. Enhanced Product Control: Brands can manage their listings and monitor their Amazon counterfeit removal process effectively.
3. Improved Customer Trust: Verified brands gain credibility, leading to higher consumer confidence and repeat purchases.
Limitations of Amazon Brand Registry
1. Restricted to Amazon Only: Protection does not extend to third-party marketplaces, social media, or global e-commerce sites.
2. Requires Registered Trademarks: Only brands with officially registered trademarks can enrol, making it challenging for new businesses or selling in multiple regions.
3. Manual Counterfeit Reporting: Sellers must actively monitor and report fake listings, making it a reactive approach rather than an automated solution.
While Amazon Brand Registry is an essential tool for protecting brands on the platform, it has limitations that may leave brands vulnerable outside the platform. This is where Amazon Brand Registry alternatives like Truviss by Acviss come into play.
Let’s see what Truviss by Acviss has to offer.
What is Truviss by Acviss?
While Amazon's Brand Registry is effective within Amazon’s ecosystem, brands need a more advanced and comprehensive solution to tackle counterfeiting beyond a single platform. This is where Truviss by Acviss comes in.
Truviss by Acviss is an AI-powered brand protection solution designed to safeguard brands across Amazon, e-commerce platforms, and social media. Unlike Amazon Brand Registry, which requires manual intervention to report counterfeits, Truviss automates the process. It offers real-time detection, blockchain-based authenticity tracking, and instant takedowns.
Key Features of Truviss
1. Real-time Monitoring Across Platforms: Truviss scans Amazon, third-party marketplaces, and social media to identify counterfeit products, unauthorised sellers, and brand impersonators.
2. AI-Driven Counterfeit Detection: With AI-powered algorithms, Truviss analyses product listings, seller behaviours, and patterns to detect fakes automatically. This eliminates the need for brands to manually search and report counterfeits.
3. Blockchain-backed Traceability: Truviss integrates blockchain technology to create immutable records of genuine product movements, making it nearly impossible for counterfeiters to alter the supply chain data.
3. Automated Alerts & Takedowns: Truviss instantly flags suspicious listings and alerts brands to take action. In some cases, it can even trigger automated takedowns, helping businesses remove fakes much faster than Amazon’s manual process.
Amazon Brand Registry Alternatives: Is Truviss the Better Option?
Amazon Brand Registry helps within Amazon, but Truviss is a broader, more advanced solution that protects brands across multiple platforms.
1. Works Beyond Amazon: Truviss safeguards brands on Amazon, third-party marketplaces, and social media platforms, ensuring comprehensive brand protection.
2. No Trademark Requirement: Unlike Amazon Brand Registry, brands don’t need a registered trademark to use Truviss. This makes it more accessible for emerging brands and businesses selling across multiple regions.
3. AI & Blockchain for Smarter Protection: Truviss uses machine learning and a blockchain tracking system which makes it proactive rather than reactive. This way counterfeits are flagged before they spread.
4. Automated Counterfeit Detection & Takedowns: Instead of manually reporting fake listings, Truviss identifies, tracks, and helps remove counterfeits instantly, saving time and effort for brand owners.
While Amazon Brand Registry is a good starting point, Truviss provides a more scalable, efficient, and proactive approach. This makes it one of the best Amazon anti-counterfeiting tools available today.
Side-by-Side Comparison: Truviss vs Amazon Brand Registry
When evaluating brand protection solutions for Amazon sellers, it’s essential to compare the capabilities of Amazon Brand Registry and Truviss side by side. While Amazon Brand Registry provides protection within its marketplace, Truviss extends its AI-powered brand protection across multiple e-commerce platforms.
Feature | Amazon Brand Registry | Truviss by Acviss |
|---|---|---|
Scope of Protection | Limited to Amazon only | Works across Amazon, e-commerce, and social media |
Technology Used | Manual reporting, Transparency Program | AI-powered monitoring, blockchain-backed traceability |
Counterfeit Detection | Reactive (brands must manually report fakes) | Proactive (AI scans & flags fake listings automatically) |
Trademark Requirement | Yes, must have a registered trademark | No trademark required |
Ease of Use | Requires active monitoring & reporting | Fully automated detection & alerts |
Takedown Speed | Dependent on Amazon's process | Faster takedowns with automated alerts |
How to Remove Counterfeit Listings on Amazon? | It’s a manual process. Brands need to search, identify, and report counterfeits one by one. | It’s AI-powered. Automated detection and instant alerts, leading to faster removals and fewer fake listings. |
How Acviss Helps Brands Fight Counterfeiting
Counterfeit protection goes beyond just removing fake listings. It’s about staying ahead of counterfeiters. Acviss provides smart, AI-powered solutions that help brands secure their products, protect their reputation, and build customer trust across multiple platforms.
- Truviss AI Monitoring: Scans e-commerce platforms and social media.
- Certify Product Authentication: Allows customers to verify product authenticity instantly, ensuring they receive only genuine items.
- Blockchain Supply Chain Tracking: Creates tamper-proof records, making product movement transparent and secure.
- Non-Cloneable Security Labels: Adds a unique, verifiable identity to each product, making counterfeiting nearly impossible.
Exploring Truviss
So in conclusion, it is safe to say that Amazon Brand Registry is a solid starting point for sellers looking to safeguard their products within Amazon’s marketplace. But what about the counterfeits popping up on social media, third-party websites, and other e-commerce platforms? That’s where you can go for Amazon Brand Registry alternatives like Truviss by Acviss!
With AI-powered automation, real-time monitoring, and multi-platform coverage, Truviss does the heavy lifting for you, finding and removing fake listings faster than manual reporting ever could.
If you’re serious about long-term brand protection, it’s time to think beyond Amazon. Explore Truviss by Acviss; because your brand and customer deserve the best defence.
Don’t just react to counterfeiting, prevent it before it impacts your business. Get in touch with our experts today and secure your brand in the global market.
