Anti-counterfeiting has become one of the most sought-after technology by brands across the world. Counterfeiting has been a global problem for decades. It affects various industries, from luxury goods to pharmaceuticals. It not only poses a significant financial risk to businesses but also poses a threat to consumer safety and trust. In response to this growing issue, the development of anti-counterfeit technologies has gained traction intechnologies recent years. However, like any other technological advancement, anti-counterfeit technologies are often surrounded by myths and misconceptions. So today, we are going to debunk myths that you may believe about anti-counterfeiting. 

Myth 1

They are too expensive and complex to implement.

While it is true that some advanced anti-counterfeit technologies can be costly and complex, there are also affordable and user-friendly options available. Not all anti-counterfeit technologies require sophisticated equipment or complex processes for implementation. For example, simple solutions such as proprietary labels, QR codes, security labels, watermarks and unique serial numbers can be cost-effective and easy to incorporate into product packaging. In fact, the cost of implementing anti-counterfeit technologies may be outweighed by the potential financial losses associated with counterfeit products and the protection of brand reputation.

Myth 2 

Anti-counterfeit solutions are only suitable for large corporations.

A big no! Anti-counterfeit technologies are not exclusive to large corporations. Small and medium-sized enterprises can also benefit from implementing anti-counterfeit measures. In fact, SMEs are often vulnerable to counterfeiting due to their limited resources and lower brand recognition. Anti-counterfeit technologies can provide SMEs with a competitive advantage by protecting their products and brand reputation, thus gaining consumer trust. Additionally, many anti-counterfeit technologies are scalable, allowing SMEs to choose options that fit their budget and requirements.

Myth 3 

Anti-counterfeit technologies are foolproof and can completely eliminate counterfeiting.

While anti-counterfeit technologies can be effective in deterring counterfeiters and protecting products, it is still a feat to be achieved. To be honest no solution is foolproof. Counterfeiters are constantly evolving and finding new ways to bypass anti-counterfeit measures. Anti-counterfeit technologies are not a one-size-fits-all solution and their effectiveness may vary depending on the industry, product and geographic region. However, implementing multiple layers of anti-counterfeit technologies can significantly increase the difficulty for counterfeiters to replicate products, making it a more challenging and time-consuming task.

Myth 4 

These solutions are only about physical security features.

Anti-counterfeit solutions can go beyond physical security features. While security labels, watermarks and 2D labels are commonly used, modern anti-counterfeit technologies have evolved to include digital solutions as well. Technologies, such as blockchain, RFID and QR codes can be integrated into product packaging and provide an additional layer of security. These digital technologies can enable real-time tracking and authentication, making it easier to detect counterfeit products and identify their source. The combination of physical and digital security features can significantly enhance the overall effectiveness of anti-counterfeit measures.

Myth 5 

Consumers don't bother about anti-counterfeit technologies.

This must be the biggest myth we are going to bust. Consumer awareness and demand for authentic products have been on the rise in recent years. With increased access to information and growing concerns about product safety, consumers are becoming more vigilant about counterfeit products. Many consumers actively seek out products that have anti-counterfeit technologies as a guarantee of authenticity. In fact, a survey conducted by the International Hologram Manufacturers Association found that 63% of consumers are willing to pay more for products and brands that use anti-counterfeit technologies. This indicates that consumers do care about the anti-counterfeiting measures taken by the brands and are willing to support those who prioritize product authenticity and consumer safety.

Myth 6 

Only luxury goods and high-end products need anti-counterfeit protection.

While counterfeit luxury goods often make headlines, counterfeit products can be found in various industries, ranging from electronics and automotive parts to pharmaceuticals and food products. It is estimated that 10% of the total counterfeit market consists of fake luxury products but the counterfeit FMCG industry occupies one-third of the global market. Counterfeiters target any product with high demand and profitability. So it is necessary to learn that anti-counterfeit technologies are relevant for a wide range of products, regardless of their price point or industry. Implementing these measures can protect not only high-end brands but also everyday consumer goods, ensuring that they are purchasing genuine products that meet quality and safety standards.

Myth 7 

Anti-counterfeit technologies are difficult to integrate into existing supply chains.

Another popular myth. Integrating anti-counterfeit technologies into existing supply chains can be a relatively straightforward process. Many anti-counterfeit technologies are designed to be compatible with existing packaging and labelling processes. For example, 2D labels or QR codes can be easily incorporated into product packaging without significant changes to the supply chain. In addition, many anti-counterfeit technologies can be customized to meet the specific requirements of different industries or products. Working with experienced providers of anti-counterfeit technologies can ensure a smooth integration process that minimizes disruptions to the existing supply chain.

Myth 8 

Anti-counterfeit solutions are not needed as existing laws and regulations are sufficient to combat counterfeiting.

Laws and regulations are crucial in combating counterfeiting, but they may not be sufficient on their own. Counterfeiters are constantly finding new ways to evade detection and exploit loopholes in existing regulations. Anti-counterfeit technologies provide an additional layer of protection by making it more difficult for counterfeiters to replicate products and pass them off as genuine. They also provide tools for brand owners and law enforcement agencies to track and authenticate products, gather evidence and take legal action against counterfeiters. So anti-counterfeit tools are actually a companion for law enforcement agencies to complement existing laws and regulations, enhancing their effectiveness in combating counterfeiting.

Myth 9

They are a one-time investment with no ongoing costs.

While implementing anti-counterfeit technologies may require an initial investment, it is important to consider the ongoing costs associated with maintenance, monitoring and updates. Some anti-counterfeit technologies, such as digital solutions like blockchain or RFID, may require regular updates and monitoring to ensure their effectiveness. As counterfeiters become more sophisticated, anti-counterfeit technologies may need to evolve and adapt to new threats, which may incur additional costs. However, the investment in anti-counterfeit technologies can be seen as a proactive measure to protect a brand's reputation, consumer trust and financial interests in the long run.

It's not a myth!

It is safe to say that anti-counterfeit technologies are not a myth, but a reality that has gained significant momentum in recent years. They are not only limited to large corporations or luxury goods but are relevant for a wide range of products and industries. While they are not foolproof, they can significantly deter counterfeiters and protect products and brand reputation. Anti-counterfeit technologies encompass both physical and digital security features and can be integrated into existing supply chains with relative ease. They are not a one-time investment but may require ongoing costs for maintenance and updates. 

However, the benefits of implementing anti-counterfeit technologies, such as increased consumer trust, protection against financial losses and compliance with regulations, far outweigh the costs. As counterfeiting continues to be a global challenge, it is essential for businesses to stay informed about the actuality of anti-counterfeit solutions and consider them as an integral part of their overall brand protection strategy. By leveraging the right anti-counterfeit technologies, businesses can safeguard their products, consumers and reputation, creating a safer and more trustworthy marketplace for all.

That’s why you must choose Acviss.

By protecting over two billion products worldwide and catering to 80-plus brands across industries, Acviss has become a front-line fighter against the fake market. Acviss’s Certify labels integrate with your packaging so that your customer can seamlessly scan and verify your product without breaking a sweat. Moreover, Acviss’s Origin employs blockchain technology to track and trace your product across the supply chain giving real-time analytics to you. And if you are confused about engaging with your customers, Acviss’s Bonus will allow you to monitor your customer's interaction with your product, giving you valuable insights into learning your customer behaviour and rewarding them for staying with you. And you could get all of these under your budget itself. That’s a myth we have already busted so you won’t have to hesitate in getting a great anti-counterfeit solution for your dear brand. 

Remember your brand and your revenue stays with you, so get yourselves a proper anti-counterfeit solution to make sure it stays the same way. You and your customers deserve the best.