In the rapidly expanding health and fitness industry, counterfeit products pose a significant risk to brand trust and customer safety. Gainz4Ever, a premium health supplement startup specializing in protein and whey products, faced challenges including rampant counterfeiting, unaccounted sales returns, and a lack of customer interaction. Despite operating with a robust ERP system and having a strong market presence, the company struggled to secure its supply chain and build customer trust. Partnering with Acviss, Gainz4Ever implemented a comprehensive product authentication solution, coupled with a customer loyalty program, to tackle these challenges head-on.
The Challenges
Gainz4Ever encountered several pressing issues:
- Rampant Counterfeiting: Counterfeit products diluted the brand’s reputation and caused significant revenue losses.
- Unaccounted Sales Returns: Smuggling and pilferage created inconsistencies in sales and inventory data.
- Unstructured Supply Chain: Even with an ERP system, inefficiencies persisted, impacting transparency and accountability.
- Customer Disconnect: The absence of direct customer engagement left room for counterfeiters to exploit communication gaps.
These issues called for an innovative, integrated approach that could address both supply chain inefficiencies and customer interaction.
The Acviss Solution
Gainz4Ever collaborated with Acviss to implement a dual-purpose solution: product authentication and a loyalty program.
- Non-Cloneable Scratch Labels
- Each product unit was equipped with unique, tamper-proof scratch labels containing hidden codes.
- Customers could scan the QR code or input the hidden code via Gainz4Ever’s online portal or app to authenticate the product.
- Customer Loyalty Program
- The hidden codes also rewarded customers with points for every successful authentication.
- Points could be redeemed for discounts on future purchases, boosting customer retention and engagement.
- Seamless ERP and Shopify Integration
- The solution integrated effortlessly with Gainz4Ever’s existing MS Dynamics ERP system and Shopify platform, ensuring streamlined operations and real-time data synchronization.
Implementation: A Tailored Approach
Acviss deployed its solution across Gainz4Ever’s six manufacturing plants and 20 warehouses in India. The implementation was designed to be quick, efficient, and adaptable to the brand’s specific needs:
- Customized Features
- Tracking mechanisms were introduced to monitor sales returns, preventing pilferage and fraud.
- Automated workflows streamlined operations from production to the final sale, enhancing traceability.
- Rapid Deployment
- The solution was fully operational within just 14 days, minimizing disruptions to Gainz4Ever’s day-to-day operations.
- Employee Training
- Teams across manufacturing plants and warehouses were trained to generate and apply scratch labels.
- Employees were also educated on monitoring and utilizing the data generated through the system to ensure maximum efficiency.
- Ongoing Support
- Acviss provided continuous post-deployment support, addressing technical challenges and ensuring the solution scaled with Gainz4Ever’s growth.
Results That Redefined Success
The partnership between Gainz4Ever and Acviss delivered transformative results:
- Enhanced Security and Trust
- Over 50,000 labels were deployed in the first batch, effectively eliminating counterfeit products from the supply chain.
- Customers praised the solution for its ease of use, with many sharing positive feedback about the improved authentication process.
- Increased Sales and Customer Engagement
- Gainz4Ever saw a notable rise in sales as customers returned to the brand, reassured by the authenticity of its products.
- The loyalty program incentivized repeat purchases, fostering long-term customer relationships.
- Operational Efficiency
- The integration with existing ERP and Shopify systems streamlined inventory management and enhanced supply chain visibility.
- The brand achieved 100% warehouse coverage, ensuring transparency and accountability across its operations.
- Client Testimonial
Gainz4Ever’s CEO shared their satisfaction:
“We are so happy with the solution Acviss has provided for our brand. The labels are proving to be very effective against counterfeiters. We’ve seen a rise in sales after partnering with your company. Our customers are also happy with the product. Many have shared feedback, stating that it has made authentication much easier than before.”
Key Takeaways for Industry Leaders
This case study highlights the critical role of innovative technology in safeguarding brands and engaging customers. Key lessons include:
- Empowering Customers: Providing tools for product authentication builds trust and loyalty.
- Integrating Seamlessly: Solutions must align with existing systems to ensure efficiency and scalability.
- Adopting Dual-Purpose Strategies: Combining anti-counterfeiting measures with customer engagement initiatives yields tangible business benefits.
Call to Action
Are counterfeiting and supply chain inefficiencies hindering your brand’s growth? Acviss offers scalable, effective solutions tailored to your needs.
Download the Full Case Study or book a demo with us today.
Secure your brand, empower your customers, and unlock new growth opportunities with Acviss.
