Counterfeiting is among the most significant issues for big names and brands today. The problem is unneglectable and needs the right action at the right time. Counterfeiting may cause brands to lose their identity and goodwill as people confuse fake and genuine products. The copied product manufacturers do wonders and create the exact genuine-like product to disturb the supply chain in the market.
To overcome such disturbing and fretful situations, multiple anti-counterfeiting solutions are available in the market today. These are advanced, cost-effective, time-saving, and ideal for data management. These solutions help you to allow genuine products to stand out in the pool of forgery. Today, multiple anti-counterfeiting options are available in the market to help you maintain your genuine product supply chain with ease.
Holographic Security Vs. RFID, QR Codes, and Barcodes
Hologram stickers are one of the ideal anti-counterfeiting solutions to keep your products safe from the copied ones. But, today, the market is filled with multiple anti-counterfeiting products with cutting-edge technology, cost-effective techniques, and easy-to-use methods.
Let us delve into a few options:
1. RFID
The abbreviation stands for Radio Frequency Identification. It is a tag containing a microchip with the product's data. Hence, when a product is passed through an RFID scanner, the reader gets complete information about the product. Thus, it assures one of the product's authenticity. The tag uses radio waves to allow the scanner to get full details about a product and make a consumer assured about the product's quality.
2. QR Codes
One of the most popular and hyped for good reason, QR Codes are well-known by people today. These digital codes immediately help you with the required information once scanned. These codes allow you to maintain the supply of genuine products and immediately find counterfeit products for the customer's ease. When a QR code is scanned through a scanner, the product's information is visible in human-readable form to assure the customers of the products. QR codes are also helpful to get different types of other data translated into human-readable language.
3. Barcodes
A barcode is a digital parallel line machine-readable image that helps to provide information about the product when scanned by the computer. It allows the scanner to get complete details about the product and be reliable about its quality. Similar to QR codes, barcodes help scan digital information into human-readable text. It allows a customer to monitor the product's details easily and always make the right choice.
The opinion on choosing the right option among the three anti-counterfeiting solutions is mixed. Barcode and QR code scanners are easy-to-use and cost-effective options, but RFID is an expensive but safer option. An RFID scanner allows one to scan multiple tags simultaneously and is a time-saving method. Under such conditions, it depends on the product manufacturer and the brand to use the right anti-counterfeiting option per the brand's preference and budget.
What Are Hologram Stickers and How Do They Work?
A hologram sticker is an adhesive sticker that displays a 3D image when light is displayed over it. The sticker is an indication of a product's authenticity. Hence, it helps to fight counterfeiting and protect a brand's image. It is impossible to replicate a holographic sticker; hence, it helps lower the chances of a fake product being misunderstood as genuine.
The microscopic embossed pattern on a holographic sticker diffracts light into multiple colours and allows one to experience different views depending on the viewing angle. Hence, it becomes impossible to forge a holographic sticker and separate a genuine brand product from the forgery market.
What Are Holographic Security Labels And Tamper-Proof Holograms?
Holographic security labels are adhesive labels stuck over a product by the brand to indicate its authenticity. Such stickers have a 3D image and immediately refract light in different colours depending upon their viewing angle. Replicating such stickers is impossible; hence, it helps brands to fight counterfeiting and maintain their goodwill and consumer's trust.
Holographic security labels are used for security purposes and have a considerable share in a brand's marketing and packaging business. Brands often also use such stickers on their limited edition products to enhance their value and craze in people to increase the product’s curiosity.
A tamper-proof hologram is a specially designed form of holographic sticker that immediately indicates with its label if the product has been tampered with or not. When such stickers are removed from a product, they leave a 'Void' label, indicating that the product has been tampered with. It helps customers stay alert about the product's authenticity and choose the right product wisely. Hence, it is one of the stickers brands use to maintain their reputation and protect their products.
How Do Hologram Stickers Provide Authentication And Trackability?
Hologram stickers consist of intricate patterns, designs, and numbers, viewed differently from each angle. They also refract light immediately into different colours. Hence, such a sticker is impossible to replicate, which quickly helps customers identify the authenticity of a brand's genuine product. Hence, such stickers are essential to lower counterfeiting and maintain the brand's image.
Holographic stickers are also helpful in the product's traceability. It helps the brands to keep an eye on their product's unusual movements and immediately record unidentified activity. The visual identifier on the sticker is helpful to maintain a product's digital record and keep track of its movement. It helps promote the healthy movement of the product supply chain. Such stickers are often available with barcodes and QR code scanners to get in-depth information and ensure product quality.
Divergence Between Holographic Stickers Vs Rfid Vs Barcode Vs Qr Codes
Holographic Stickers | RFID | Barcode | QR Codes |
|---|---|---|---|
Visually verifiable | Visually unverifiable | Visually verifiable | Visually verifiable |
Difficult to replicate | Easy to replicate | Easy to replicate | Easy to replicate |
Low cost | Expensive | Low cost | Low cost |
The above comparison between holographic stickers, RFID, barcodes, and QR codes defines holographic stickers as a safe and economical option. The sticker is impossible to replicate and economical for the brands. On the other hand, RFID tags, barcodes, and QR codes are not apt from a safety point of view as they can be easily replicated. RFID tags are expensive to incorporate in products as the chip-inserting procedure is not similar to sticking a holographic sticker, barcode, or QR code on a product. Hence, the conclusion says that using holographic stickers is ideal for the product's safety and the company's economy.
Benefits of Using Holographic Security Stickers in Retail, Jewellery, and Pharmaceuticals
Holographic stickers are ideal and cost-effective for brands to keep their products safe from counterfeiting. They are impossible to duplicate and, hence, are ideal to strengthen the security of a brand. The 3D pattern of the sticker is made with appropriate technology, which makes it perfect for brands to track their product's movement and ensure its complete safety.
Let us have a detailed look at the benefits of holographic stickers for the retail, jewellery, and pharmaceutical industries:
- Retail- One of the prime benefits of holographic stickers for retail businesses is protecting their products from counterfeiting. Companies can use tamper-proof stickers to strengthen the security of their products. Such stickers also help brands gain their customers' trust and maintain their loyalty to the brand. With the help of strong customer trust, a brand can increase the number of its customers each day, along with favourable word-of-mouth. The sticker also adds a visually pleasing appeal to attract customers.
- Jewellery- The jewellery business is another lane thankful for holographic stickers. The holographic sticker helps the company build trust in the brand, which is essential for valuable businesses such as jewellery shopping. The sticker also helps to keep the products safe from any illegal uses. Tamper-proof stickers allow customers to be reliable about the jewellery's authenticity and quality. Hence, such valuable businesses need holographic stickers to keep their products safe, build brand quality, and gain customer trust.
- Pharmaceutical- The pharmaceutical industry has one of the highest numbers of users of holographic stickers. It is the only method for customers to differentiate between the right and duplicate brands. People are highly concerned about the medicine brands available in the market. Hence, under such conditions, a holographic sticker helps customers be assured of a product's authenticity and quality. Tamper-proof stickers again come to the rescue of the pharmaceutical industry to allow customers to rely on the right brands. The sticker also helps brands indicate their identity to customers and be assured of the quality they offer.
Conclusion
Anti-counterfeiting solutions like Acviss are essential for businesses today to maintain their product authenticity and prove reliable for their customers. Holographic stickers help brands allow customers to identify genuine products and avoid shopping for counterfeited products.
Such stickers help brands maintain their identity in the market and easily fight counterfeiting. Innovation in future anti-counterfeiting solutions will help brands enhance the security of their products, along with researching time-saving and cost-effective techniques to combat counterfeiting and completely vanish it from various industries.
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