Is Your Brand Protection Provider Holding Your Business Back?
Startups and businesses today opt for innovative, tech-driven, trendy solutions to establish themselves in the market.
However, not all brand protection solutions are created equal. Many brands still rely on outdated solutions, making them prime targets for counterfeiters. Inadequate security measures expose them to global threats, harming their growth, market share, and bottom line.
Brands must conduct due diligence and evaluate viability before choosing a provider. If your brand is struggling with inefficiencies even if you haven’t encountered issues yet, this analysis will help you reconsider your approach before it’s too late.
Why Do You Need to Upgrade Your Existing Brand Protection Solution?
Brands often make the mistake of assuming that once they have a brand protection provider in place, their work is done. However, as counterfeiting methods evolve, so should the defence mechanisms against them.
Many existing solutions such as hologram labels were designed for an era when counterfeiters lacked the advanced technology they possess today. AI-driven fakes, deceptive online marketplaces, and growing grey markets are making it easier for counterfeiters to thrive, while traditional brand protection struggles to keep up. If your provider isn’t adapting, your brand is at serious risk.
Let’s explore the most common issues faced by brands relying on existing providers.
Problems Faced by Brands with Existing Providers
- Team Instability & Poor Expertise. Many service providers lack a stable, highly skilled team to support their clients effectively. High employee turnover and a lack of domain expertise mean brands are often left with inadequate protection strategies and poor customer support.
- Lack of Technological Advancements. Brand protection platforms still rely on and boast about outdated tracking methods like Hologram and static QR codes vulnerable to duplication, and simplistic monitoring techniques. Without AI-driven analytics, blockchain integration and proactive digital scanning, these solutions fail to address modern counterfeiting threats effectively.
- Not Scalable for Growth. Scalability is a major factor that decides the future of a brand. Many service providers struggle with scalability, offering solutions that work for small-scale protection but fail when brands expand into international markets. Global enterprises require solutions that work across different regions, regulatory frameworks, and diverse product lines.
- Regulation-Driven Rather Than Future-Proof. A significant flaw in existing solutions is their primary focus on meeting current regulations rather than staying ahead of potential threats. A future-proof brand protection strategy should proactively address upcoming risks, not just adhere to compliance standards.
- Insufficient Funding & Resource Allocation. Many providers operate on limited budgets, restricting their ability to innovate, provide strong customer support, and invest in research and development. Brand protection is a long-term service that needs continuous improvements and implementation of advanced technology.
- Lack of a Holistic Approach. A brand protection strategy will include prevention, identification, reporting and elimination of counterfeits. Many service providers focus only on one aspect, like counterfeit detection, neglecting key aspects like grey market tracking, supply chain security, online monitoring and consumer engagement. A comprehensive brand protection strategy needs to address all these factors simultaneously.
Why Traditional Solutions Are Not Up to the Mark
Traditional brand protection measures, such as basic holograms, serial numbers, and tamper-evident packaging, are no longer enough. Technology has advanced and counterfeiters have adapted, finding ways to replicate these measures with alarming accuracy.
Traditional solutions fail to leverage modern technologies like:
- Artificial Intelligence for digital monitoring and detecting fake listings
- Multi-layered security for non-cloneable product verification
- Machine Learning to predict counterfeiting trends and vulnerabilities
- Blockchain powered End-to-End Traceability to track a product’s journey across the supply chain
A brand protection strategy should not just react to counterfeiters. They should actively work on preventing them from gaining a foothold. If your brand is still relying on these outdated methods, then it is time to invest in innovation and the new industry standard.
How to Choose An Adaptive Brand Protection
Brand protection should not be viewed as just a regulatory requirement but as a long-term investment in building brand trust and consumer loyalty. A future-proof solution should be:
- Scalable to support business growth and international expansion
- Proactive in identifying and mitigating threats before they escalate
- Adaptive to evolving counterfeiting tactics and regulatory changes
- Integrated with digital and physical security measures for holistic protection
Upgrading your provider isn’t about fixing current issues, it’s about ensuring your brand remains protected and competitive for years to come.
Evaluating Your Brand Protection Provider: Key Questions to Ask
Choosing a brand protection provider is a critical decision that goes beyond basic takedown capabilities. To ensure they can truly safeguard your brand, ask the following high-impact questions to assess their ability to scale, adapt, and proactively eliminate counterfeits:
1. What is your track record in preventing and eliminating counterfeits?
Can you provide measurable success rates, including counterfeit prevention, detection, and enforcement statistics?
Have you successfully shut down large-scale counterfeiting networks rather than just removing individual listings?
Do you collaborate with law enforcement agencies, regulatory bodies, and customs authorities to take legal action?
2. Are you capable of scaling with the brand’s growth into international markets?
Can your system handle millions of product authentications and supply chain tracking events simultaneously?
Do you have regional expertise in different markets, considering varying counterfeit tactics, consumer behaviors, and compliance laws?
How do you manage global enforcement, including in hard-to-regulate regions such as China, India, and Southeast Asia?
3. How do you handle exponential growth in threats without performance bottlenecks?
Can your detection algorithms scale in real-time as threats increase across different platforms and markets?
Do you use AI and automation to handle large volumes of counterfeit detections and takedown requests efficiently?
How does your infrastructure ensure zero downtime during peak counterfeiting surges?
4. How do you adapt to evolving global regulations and compliance requirements?
Can your solution keep up with changing EU Digital Product Passport (DPP), FDA DSCSA, and EUDR regulations?
Do you provide automated compliance updates to ensure brand protection measures remain effective in different legal environments?
How do you help brands avoid penalties, recalls, or customs seizures due to non-compliance?
Why Acviss is the Ultimate Solution
Acviss has built a reputation as a trusted partner in brand protection, working with a diverse spectrum of businesses; from family-run enterprises to large multinational corporations.
- Scalable & future-ready. Whether you're a small business or a multinational corporation, Acviss’s solutions grow with you and adapt to emerging threats.
- Expert team & global compliance. With industry-leading talent and in-depth knowledge of regulations, Acviss ensures compliance with both local and international standards like EUDR, Digital Product Passport (DPP).
- Building trust between brands and consumers. Acviss doesn’t just protect brands, it builds trust, ensuring customers confidently engage with authentic products.
- Security built in technology. Acviss leverages advanced AI, ML and Blockchain technology to provide refined and industry standard anti-counterfeiting solution to secure brands on online and offline channels.
- Proactive brand protection. Acviss focuses continuously evolving its solutions to combat emerging threats. With a dedicated team of industry experts and a commitment to innovation.
- Adaptability and customer-centric approach. Acviss empowers brands to maintain consumer trust, protect their market position, and ensure long-term business sustainability.
Acviss’s Holistic Brand Protection Suite
Acviss delivers a multi-faceted brand protection strategy by integrating cutting-edge
1. AI-Powered Non-Cloneable Labels
Acviss employs AI-driven, non-cloneable labels that provide a robust, multi-layered authentication mechanism. These labels ensure customers an easier real-time verification of product authenticity while enabling seamless traceability across the entire supply chain.
2. AI-Driven Digital Monitoring
The AI-powered digital monitoring system continuously scans and analyses online platforms, including domains, social media networks, e-commerce marketplaces, and mobile app stores. Tdhis proactive approach helps detect unauthorised listings, counterfeit products, and fraudulent sellers in real-time, reporting and eliminating it before it reaches the customer.
3. Blockchain-Backed Track & Trace
The blockchain-driven supply chain traceability combined with the non-cloneable labelling technology records the end-to-end journey of a product from raw material procurement to the end consumer. This strengthens product authentication and assists businesses in meeting stringent global regulatory compliance requirements, preventing unauthorised diversions and grey market activities.
Brand Protection Is More Than Just Financial Security: It’s About Trust & Loyalty
With two decades of leading the industry, Acviss has protected over 2 billion products and 80+ brands globally, building a strong foundation with continuous innovation and long-term vision.
As a family-owned brand, Sturlite has built its legacy over decades, establishing itself as a trusted name in the industry. However, with a growing market presence, the threat of counterfeiting became a major challenge. Acviss stepped in to secure Sturlite’s products with advanced anti-counterfeiting solutions, including AI-powered verification and non-cloneable authentication labels. Ensuring real-time tracking and product authenticity verification, Acviss has helped Sturlite reduce counterfeit incidents with over 3000+ customers verifying using the authentication solution before purchase, protecting consumer trust, and reinforcing its position as a market leader.
Similarly, K-ONN, a family-run brand known for its innovation and quality, wanted to improve their customer base with a rewards program and authentication solution. To preserve its heritage and ensure its customers receive only genuine products, K-ONN partnered with Acviss. Through AI-driven surveillance, blockchain-backed traceability, and proactive counterfeit elimination, Acviss has enabled K-ONN to stay ahead of threats. This collaboration has resulted in a 70% decrease in counterfeit cases enabling 100,000+ security scans per year, securing the brand’s market presence, and strengthening customer loyalty, allowing K-ONN to continue its growth with confidence.
Building Trust Between Brands and Consumers
Brand protection is not just about preventing financial losses; it’s about safeguarding trust and loyalty. Today consumers demand authenticity and transparency. Brands that fail to protect their products risk losing their most valuable asset: customer confidence.
Acviss has successfully guided 80+ businesses in transitioning from outdated anti-counterfeit solutions to its modern, cutting-edge brand protection technology. The result? Stronger consumer trust, higher engagement, and enhanced market credibility.
Ready to Make the Switch?
If your current brand protection provider is failing to deliver, it’s time for an upgrade. The risks of staying with an outdated provider far outweigh the effort of transitioning to a future-proof, scalable, and effective solution like Acviss.
Don’t wait until counterfeiting impacts your bottom line, make the switch today and secure your brand’s future.
Ready to transition to a brand protection solution that works? Let’s talk.
