Truviss vs Red Points: Which Online Brand Protection Tool Should You Choose?

The internet has revolutionised how brands connect with consumers—but it’s also made life a whole lot easier for counterfeiters. Fake products, unauthorised resellers, and brand impersonation are running rampant across online marketplaces, social media, and even search ads. If your brand isn't actively fighting back, you might already be losing revenue and consumer trust without realising it.

That’s where online brand protection tools come in. Two major players in this space are Red Points and Truviss. While both platforms help businesses combat digital counterfeiting and brand abuse, they take different approaches when it comes to features, customisation, and scalability. So, how do you decide which one is right for your brand?

Why Online Brand Protection Is a Must-Have

Counterfeit products don’t just hurt your sales, they can damage your reputation, erode customer trust, and even pose safety risks. In industries like pharmaceuticals, automotive, and electronics, fake products can have life-threatening consequences.

A robust brand protection strategy helps you:

• Detect counterfeit products before they spread.
• Shut down unauthorised sellers across multiple platforms.
• Monitor social media for impersonation and fake ads.
• Enforce your intellectual property rights efficiently.

With that in mind, let’s compare Red Points and Truviss to see which solution offers the best protection for your brand.

What Are Red Points and Truviss?

Before we dive into the nitty-gritty details of how these tools stack up, let’s take a moment to understand what they are and what they offer.

Red Points

Red Points is a dynamic online brand protection platform designed to help companies fight counterfeiting and brand abuse across digital channels. Utilising AI technology and automated enforcement mechanisms, Red Points works to detect and remove fake listings, unauthorized sellers, and infringing content from online marketplaces and social media. Its strength lies in large-scale, global enforcement.

Truviss

Truviss by Acviss takes a more personalised approach to brand protection. It’s built on a flexible, adaptive AI system that learns from each brand’s unique risks and online presence. This tailored approach allows Truviss to offer robust protection with features like real-time social media monitoring, and advanced fake ad detection. Whether you’re a startup or a well-established brand, Truviss scales to meet your needs, providing comprehensive coverage across multiple digital channels with high levels of customisation.

Feature Breakdown: Red Points vs. Truviss

Key Differences: Which One Gives You the Edge?

1. Detection and Removal of Threats

Your brand protection tool should do more than just flag threats—it should eliminate them efficiently. While both platforms use AI to detect infringements, their approaches differ in accuracy and adaptability.

Red Points utilises AI-driven detection mechanisms, employing machine learning algorithms to scan the internet for violations and infringements. This approach is effective against common threats but primarily relies on predefined rule sets, which may require manual intervention when dealing with sophisticated counterfeiting tactics. 

The platform's bots are part of an advanced keyword and image monitoring system designed to detect assets online, ensuring accuracy and continuous protection.​

Truviss, on the other hand, employs adaptive AI models that continuously learn from your brand's specific risks and market dynamics. This results in more precise detection with fewer false positives. Truviss scans digital platforms for counterfeit listings, unauthorised sellers, and intellectual property infringements, providing real-time alerts that enable brands to respond swiftly to online threats.

2. Coverage and Scalability

A good brand protection tool should work for your business now and scale with you as you grow. 

Red Points is recognised as a widely used brand protection platform, trusted by global brands. It excels in detecting and eliminating counterfeit products, impersonation websites, piracy, and unauthorised sellers across various online channels. However, it may not offer deep customisation for niche industries.

Truviss is designed to scale with businesses of all sizes, from emerging brands to industry giants. Implemented by over 80 brands globally, its regional adaptability and industry-specific AI make it a versatile choice. Truviss offers a comprehensive platform for customisability and monitoring online presence, detecting infringements, and managing brand-related risks effectively.

3. Cost-Effectiveness

Brand protection shouldn’t break the bank.

Red Points offers a premium pricing model that might be beyond the reach of mid-sized businesses. While it provides a robust set of features, the required investment may be substantial.

Truviss provides flexible pricing models tailored to your brand's specific needs, making it a cost-effective choice without compromising on quality. This flexibility allows businesses to select solutions that align with their budget and protection requirements.

4. Advanced Features

With counterfeiters constantly finding new ways to exploit brands, modern protection tools need more than just marketplace enforcement. 

Red Points is strong in marketplace enforcement, effectively removing counterfeit listings from platforms like Amazon and eBay. However, it may lack advanced tools for tracking fake ads, social media impersonation, and rogue websites. The platform focuses on combating digital revenue loss by addressing issues such as counterfeiting, piracy, impersonation, and distribution abuses.

Truviss is built for the modern internet landscape, offering cutting-edge capabilities in fake ad detection, social media takedowns, and geofencing for region-specific protection. It's AI and machine learning-based solutions scan multiple marketplaces and digital platforms, providing a comprehensive shield against various online threats.

5. The Power of AI in Brand Protection

Not all AI-driven brand protection systems are created equal.

Red Points utilises machine learning algorithms trained on extensive datasets to identify infringements. While effective for broad enforcement, its reliance on static rule sets may render it less adaptable to emerging threats, potentially requiring manual updates to address new counterfeiting strategies.

Truviss employs machine learning models that evolve based on real-time data, ensuring dynamic and accurate detection. This continuous learning approach allows Truviss to adapt swiftly to new threats, reducing the need for manual intervention and enhancing overall protection efficiency.

6. Legal and Compliance Support

Both platforms assist with legal escalations, providing support during enforcement actions against counterfeiters. However, Truviss goes a step further by offering additional compliance support for brands operating in regions with strict IP enforcement laws, such as the EU and North America. This includes guidance on navigating complex regulatory landscapes and ensuring that your brand remains compliant while effectively combating infringements.

7. Ease of Use & Implementation: How Quickly Can You Get Started?

A brand protection tool is only as good as how effectively your team can use it. Implementation speed, learning curve, and day-to-day usability are crucial factors when choosing between Red Points and Truviss.

Red Points: A Streamlined Yet Standardised Setup

Red Points offers a structured onboarding process, which typically includes an initial consultation, data gathering, and AI rule customisation. However, since Red Points relies on predefined detection rules, the setup may not be as tailored to individual brands. This means:

• Brands with standard counterfeit problems can get up and running relatively fast.
• However, companies facing more complex, evolving threats might need continuous manual input to refine detection accuracy.
• The dashboard is intuitive but requires frequent monitoring for optimisation.

Overall, Red Points works well for businesses that need rapid deployment and are comfortable with some level of manual oversight.

Truviss: Adaptive AI That Learns As You Go

Truviss takes a more adaptive approach by training its AI models based on brand-specific risks. Instead of relying on static rule sets, Truviss’ detection evolves dynamically, meaning:

• The system learns from past threats, reducing the need for manual fine-tuning.
• Smaller teams can automate more of the monitoring process, making it a great choice for brands that don’t have dedicated enforcement teams.​
• The dashboard is more automation-heavy, allowing brands to set and forget certain detection settings while still receiving detailed reports.

Truviss is designed for brands looking for low-maintenance, long-term AI adaptation rather than constant rule adjustments.

8. Integration with Brand Protection Workflows

A brand protection tool should seamlessly fit into your existing processes, whether it’s legal action, distribution management, or marketplace enforcement. Here’s how both platforms compare in terms of integration:

Red Points: For Marketplace-Centric Workflows

• Works well for companies that already have a marketplace enforcement team focused on Amazon, eBay, Alibaba, etc.
• Connects with e-commerce platforms but lacks deep integration with advertising or legal workflows.
• Legal support is reactive, meaning brands must escalate cases manually rather than having AI-driven legal suggestions.

Truviss: More Comprehensive Workflow Integration

• Connects not only with marketplaces but also with advertising platforms, social media networks, and legal compliance tools.
• AI-driven insights suggest legal actions automatically, saving time for legal teams.
• Allows brands to monitor reseller networks, helping companies track unauthorised distribution beyond online marketplaces.​

For businesses that need a more holistic brand protection strategy, Truviss’ integrations extend beyond just marketplaces, making it a more future-proof solution.

9. Customer Support & Ongoing Assistance

Even the most powerful AI-driven tools need reliable customer support to ensure smooth operations. Here’s how the two compare:

Red Points: Self-Guided with Periodic Check-ins

• Offers onboarding training and a knowledge base.
• Customer support is available but is more ticket-based, meaning response times may vary.
• Best for brands that prefer self-service with occasional human support.

Truviss: Hands-On Support with AI Assistance

• ​Provides personalised support, including strategy consultations.
• AI-driven recommendations help automate troubleshooting, making it easier to resolve issues quickly.
• Ideal for businesses that want both automation and direct human assistance.

Which One Should You Choose?

If your primary concern is counterfeit listings on major marketplaces like Amazon and eBay, and you require a well-established global solution with a proven track record in marketplace enforcement, Red Points may be suitable.

However, if you seek comprehensive online protection that extends beyond marketplaces, including robust AI-driven enforcement, fake ad tracking, and social media monitoring, Truviss offers a more versatile and adaptable solution.

In conclusion, for brands aiming for advanced, adaptable, and cost-effective brand protection strategies, Truviss stands out. Its AI-powered technology, advanced threat detection, and industry-specific customisation make it a future-proof solution against digital counterfeiting.

Ready to Take Control of Your Brand’s Online Presence?

Don’t wait until counterfeiters do more damage, get in touch with us today and see how Truviss can safeguard your brand from digital threats, unauthorised sellers, and brand impersonation.