Your brand whether a startup or an MNC needs a brand protection solution at the earliest. How early? Counterfeiting is already a $4 trillion market and it's ever growing. To survive in today's marketplace, brand protection is crucial for safeguarding your brand identity from infringement and dilution.
But why is brand protection so important, especially for startups and growing businesses?
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Why Brand IP Infringement Hurts
Think about it; When customers encounter counterfeit products or services bearing your brand name, it creates confusion and damages trust in your genuine offerings. This can deplete your reputation and lead to customer churn, which creates a direct impact on your growth, leading to:
- Loss of Revenue: Counterfeiters siphon away potential customers and revenue streams by offering cheap, inferior replicas.
- Marketing Disruption: Infringers utilizes similar marketing strategies, making it harder for your brand to stand out.
- Legal Battles: Fighting infringement through litigation is a lengthy and expensive process, diverting resources away from core business functions.
However, it is not without a solution.
Building a Strong Brand Protection Strategy
Safeguarding your brand starts with strengthening your side of the boat. Nurture proper brand protection by protecting what you own. Your brand IP
1. Secure Your Intellectual Property:
Register your brand name, logo and slogans with the relevant trademark office. This grants you legal ownership and the right to take action against infringers. Protect creative elements like logos, packaging designs and marketing materials under copyright law.
2. Customer Education:
Educate your customers about the dangers of counterfeiting and how to identify genuine products. This empowers them to make informed decisions and support your brand.
3. Proactive Enforcement:
Develop clear policies for responding to infringement. Work with legal counsel to establish a system for issuing cease-and-desist letters and pursuing legal action when necessary.
4. Building Brand Loyalty:
Foster strong customer relationships through exceptional service and high-quality products. Loyal customers are more likely to spot and report infringements, acting as brand ambassadors.
5. Implementing Brand Protection Solution:
What if you can achieve all of the above in one place. That is what a brand protection solution that leverages technology offers you. An ideal brand protection solution lets you handle everything from protecting your products, educating stakeholders, enforcing legal actions to engaging your customers at a single platform, and Certify by Acviss gives you just that!
Learn how to choose the best anti-counterfeiting technology for your brand
Certify: Innovation your brand deserves!
Certify by Acviss provides a double fold of security to your brand and its product in the supply chain. It utilizes unique, non-cloneable labels that act as a digital fingerprint for your products. Each label contains a secure identifier that can be easily scanned and verified using a smartphone app or dedicated reader. This AI-enabled authentication allows consumers and brand owners to instantly confirm the authenticity of a product, providing a robust layer of protection.
The best part is that your brand, be it of any industry or scale can implement the Certify solution, tailored to meet your brand’s complexities and requirements.
How Does Certify Work?
Certify's flexible integration options and scalable infrastructure make it adaptable to businesses of all sizes and industries. Whether operating in e-commerce, retail or manufacturing, businesses can easily integrate Certify into their existing workflows and scale their anti-counterfeiting efforts as needed.
- Product Integration: Acviss integrates Certify labels seamlessly into your production process, despite the scale. These labels can be embedded within packaging, directly applied to products or incorporated into product tags.
- Verification App: Consumers can download the Certify verification app or utilize a custom-branded application downloaded from the Play Store or App Store to verify the authenticity of the products.
- Scan and Verify: By scanning the Certify label using the application, users receive instant confirmation of the product's authenticity. The app can display additional product information and brand messaging.
- Actionable Data: Verification data is securely stored and accessible to authorized personnel, providing valuable insights into brand protection efforts.
Secure your brand’s online presence before its too late
Benefits of Using Certify:
Over 2 billion products have been secured in the global marketplace using Certify including, electronics, apparel, FMCG, pharmaceuticals and luxury products. Kitply, a leading plywood manufacturer, prevented 99% of their fake counterparts by implementing the Acviss solution and quadrupled their sales in a single year, resulting in increased revenue and customer support.
- Sustainability Certification: Brands can inform the customers verifying the products about the sustainable and ethical processes followed, showing the willingness to work towards a better future.
- Enhanced Customer Confidence: Consumers can verify product authenticity on the spot, fostering trust and brand loyalty.
- Reduced Counterfeiting Rates: The near-impossible task of replicating Certify's labels deters counterfeiters and protects your brand reputation.
- Improved Brand Transparency: Certify allows you to embed additional product information within the label, such as origin, manufacturing date or sustainability details. This fosters brand transparency and consumer engagement.
- Streamlined Supply Chain Management: Track and trace your products throughout the supply chain using Certify's unique identifiers, identifying potential weak points and preventing diversion.
An Investment for the Future
Brand protection may seem like a complex and daunting task, especially for start-ups with limited resources. However, consider it an investment in the future of your business. A strong, protected brand can be a powerful differentiator, driving growth and customer loyalty. Taking proactive steps now can save you time, money and reputational damage down the line. And Certify offers a powerful and user-friendly solution for brands of all sizes to combat counterfeiting and protect their valuable assets. Remember, a secure brand is a thriving brand. Take control of your brand protection today and explore the innovative solutions Certify offers for you.
Ready to learn more about how Certify can protect your brand?
