Beyond Launch Day: Your 90-Day Roadmap to Authentication System Adoption
Today is Day 1. The system is live. Labels are printed. QR codes are on the packs. The software works.
You're relieved. Six months of planning paid off. Everything looks perfect on paper.
But here's what you don't know yet: by Day 60, your scan rate might be 0.8%. Your field force might have forgotten how the app works. Distributors might have stopped caring. And you'll be in a meeting explaining why the investment isn't showing results.
This isn't a prediction. It's a pattern.
Research shows 70% of software features remain unused after deployment. People forget 40% of new training within three days and 90% within a month. The "silent failure" happens when software works perfectly, but human behaviour wasn't planned for.
This guide is your 90-day insurance policy. Built from real failures and hard lessons, you'll get a week-by-week plan with milestones, KPIs, and responsibilities. No fluff. Just what works.
So without wasting any further time, lets get straight to it.
Phase 1: Days 0–30 (Stabilisation)
Goal: Technical stability and internal buy-in.
Does it work?
Does your team know how to explain it?
The Critical Risk: If the first scan fails, that user will never scan again.
This phase is about catching problems before they become patterns. Your labels might scan perfectly in your office but fail in a dark warehouse. Your app might work on Wi-Fi but crash on 3G. Week 1 will determine Week 12.
Week 1: Field Force Training (The Trainers of Trainers)
Milestone: Train your internal sales team first.
Your sales reps are the bridge between technology and the real world. They'll train distributors and troubleshoot problems.
What to do:
Conduct hands-on training, not PowerPoint decks
Role-play customer objections
Create a one-page cheat sheet in simple language
KPI to Watch: 100% of the sales team registered on the app
Responsibility: Sales Head
Week 2: The Golden Batch Audit
Milestone: Verify first live batches in real conditions.
Take your labels to an actual distributor warehouse. Scan them in bad lighting. Test them on old phones.
What to do:
Visit 3-5 distributor locations
Test scan success in different lighting conditions
Check label durability (water, heat, abrasion)
KPI to Watch: Scan success rate above 98%
Responsibility: QA / Operations Team
Week 3: Top 20 Distributor Onboarding
Milestone: Personal onboarding of key accounts.
The top 20 distributors drive 60-80% of your volume. Go to their office. Sit with them. Show them how it works.
What to do:
Schedule face-to-face training
Demonstrate tangible benefits (warranty tracking, incentives)
Assign a dedicated support contact
KPI to Watch: Key distributor activation rate
Responsibility: Channel Sales Manager
Week 4: First Data Review (Ghost Scan Check)
Milestone: Check your system for technical anomalies.
Look at three weeks of scan data. System crashes? Duplicate scans? Error messages?
What to do:
Review scan logs for errors
Check for "ghost scans"
Identify UX friction points
KPI to Watch: Zero system crashes
Responsibility: IT / Tech Lead
Phase 2: Days 30–60 (Habit Formation)
Goal: Moving from curiosity to incentive. Give people a reason to keep scanning.
The Critical Risk: Novelty wears off. Without behaviour triggers, adoption drops.
Week 5: Incentive Launch (The First Scan Bonus)
Milestone: Activate cashback or points for scans.
Rewarded actions get repeated. Launch a "Scan and Win" campaign with instant rewards.
What to do:
Launch a clear reward campaign
Use instant gratification (mobile wallets)
Promote through SMS and WhatsApp
KPI to Watch: Scan-to-redemption ratio
Responsibility: Marketing / Loyalty Manager
Week 6: Gamification (Region vs Region Leaderboard)
Milestone: Create internal competition for sales teams.
Launch weekly leaderboards. Announce winners publicly. Give meaningful prizes.
What to do:
Create region-wise leaderboards updated weekly
Send SMS updates every Monday
Celebrate wins in WhatsApp groups
KPI to Watch: Daily active users (DAU) growth
Responsibility: HR / Sales Operations
Week 7: The Nudge Campaign
Milestone: Re-engage dormant users.
Send reminders to inactive users. Ask why they stopped. Make restarting easy.
What to do:
Send messages to inactive users
Use "You're missing rewards" messaging
Provide a one-click helpline
KPI to Watch: Reactivation rate of dormant users
Responsibility: Marketing / CRM Team
Week 8: Security Audit (Anomaly Detection)
Milestone: Check for misuse patterns.
Look for red flags. Impossible scan rates? Wrong geography? Catch fraud early.
What to do:
Flag users with impossible scan rates
Check geo-fence violations
Issue warnings to suspicious accounts
KPI to Watch: Number of diversion alerts triggered
Responsibility: Risk / Compliance Team
Phase 3: Days 60–90 (Optimisation & ROI)
Goal: Analyse data and act on insights. From "collecting" to "deciding."
The Critical Risk: Ignoring insights. Data without action means wasted investment.
Week 9: Diversion Action (The Leakage Crackdown)
Milestone: Identify and address the top three leaking distributors.
Supply chain diversion costs 5-15% of revenue. Use scan data to spot patterns.
What to do:
Use heatmaps to identify out-of-zone scans
Issue warnings to violators
Re-train on territorial agreements
KPI to Watch: Reduction in out-of-zone scans
Responsibility: Supply Chain Manager
Week 10: Feedback Loop (User Experience Audit)
Milestone: Survey your top 100 scanners.
Ask them where the friction is. Keep it short. Five questions maximum.
What to do:
Send a five-question survey via SMS
Focus on friction points
Prioritise fixes based on complaint frequency
KPI to Watch: Net Promoter Score (NPS)
Responsibility: Product Manager
Week 11: Cost-Benefit Analysis
Milestone: Calculate ROI for your rewards programme.
Finance will ask for proof. Have your answer ready.
What to do:
Calculate the cost of rewards vs value of insights
Measure the lifetime value of activated users
Compared to the pre-system baseline costs
KPI to Watch: Cost per lead (CPL) / Customer acquisition cost
Responsibility: Finance / CFO
Week 12: Board Report (The Visibility Showcase)
Milestone: Present your first supply chain visibility report.
Show leadership what you've built. Use visuals, not spreadsheets.
What to do:
Create visual dashboards (heatmaps, scan trends)
Share specific case studies
Present the future roadmap based on insights
KPI to Watch: Total supply chain coverage percentage
Responsibility: Project Lead / COO
How Technology Powers Adoption
The 90-day plan works only if your technology foundation is unbreakable.
Behaviour change is hard. People will scan your labels only if the experience is seamless and the data is trustworthy.
Acviss Origin: Blockchain-Enabled Supply Chain Visibility
You can't optimise what you can't see.
Acviss Origin turns raw scan data into actionable intelligence. Every scan creates an immutable blockchain record showing exactly where products are, who scanned them, and when.
When it matters:
Week 9 (spotting diversion),
Week 11 (calculating ROI),
Week 12 (presenting visibility reports)
What it does:
Blockchain-enabled supply chain visibility
Unit-to-pallet traceability
Tamper-proof audit trails
Real-time heatmaps
Why it's critical: Data-driven decisions replace guesswork.
Non-Cloneable Label Technology: The Trust Layer
If your labels can be cloned, your data becomes worthless.
Standard QR codes get copied by counterfeiters in weeks. Your scan data then includes fake products. Your 90-day plan collapses because you can't trust which scans are real.
Non-cloneable labels by Acviss prevent this. Patented multi-layer security ensures every label is unique and impossible to duplicate. This matters in Phase 1 during Week 2's Golden Batch Audit.
When it matters: Week 2 (validating physical security), ongoing throughout 90 days
What it does:
Non-cloneable QR codes with patented multi-layer security
Instant mobile verification
Tamper-proof design
Real-time analytics from verified scans only
Why it's critical: Every scan becomes a trusted data point.
Value Outcomes: Fewer fakes, higher trust, faster audits, complete visibility across partners.
Explore Acviss solutions at acviss.com to strengthen traceability and build product trust.
Or feel free to book a call with them to know more. JUST CLICK HERE
Conclusion
After the long planning and execution, when the go-live day comes, usually, day 1 feels like the finish line. But, it isn't. It's the starting line.
The 90-day plan above is built from real failures: field forces that forgot training, distributors who scanned once and quit, and leadership teams that lost confidence.
Here's the mindset: go-live is technical. Adoption is behavioural.
Start small. Week 1's field training determines Week 12's board presentation. Focus on your top 20 distributors before trying 200.
Think in phases. Days 0-30 are stability. Days 30-60 are habits. Days 60-90 are proving valuable.
Behaviour beats technology. Incentives work. Gamification works. Reminders work. Ignoring human psychology doesn't.
Data is a verb. Collecting data is easy. Acting on it separates winners from everyone else.
If the future of supply chains is transparency, your brand needs technology plus a plan that makes humans want to use it.
You're accountable. Now you know what to do.
Frequently Asked Questions
Q1: What's the biggest risk in the first 30 days post-go-live?
Technical failure on the first scan. If a user's first experience is a failed scan or slow app, they won't try again. Week 2's Golden Batch Audit in real warehouse conditions prevents this common failure.
Q2: How do I get distributors to scan products consistently?
Incentives work. Launch cashback or loyalty points in Week 5. Combine with gamification, like leaderboards in Week 6. Behaviour change needs rewards and recognition, not just instructions or mandates from head office.
Q3: What KPIs should I track in each phase?
Days 0-30: scan success rate, team activation. Days 30-60: daily active users, reactivation rate, scan-to-redemption. Days 60-90: out-of-zone scans, NPS, cost-per-lead, and total supply chain coverage percentage.
Q4: When should I expect ROI from the traceability system?
Measurable ROI emerges in Week 11-12 when you compare data value versus reward costs. Qualitative ROI, like diversion caught and counterfeits flagged, shows earlier, typically around Week 9 during your first security audit.
Q5: What if scan rates don't improve after 90 days?
Audit three areas: label scannability in real conditions, incentive attractiveness for your audience, and training effectiveness for field teams. Usuall,y one of these is the bottleneck. Use Week 10's feedback loop to diagnose the root cause.
Q6: Can this plan work for small brands with limited budgets?
Yes. Focus on Weeks 1-2 for training and technical audit, then Week 5 for a simple incentive like a lucky draw. Skip expensive gamification tools. The framework scales down. Adjust milestones to match your team size and budget constraints.