Big names and brands are like empires that are not built in a day. Days of hard work, dedication, proper planning, strategising, hard work, revenue planning, financial balance, and a lot more things need to be controlled to reach those heights. By such hard work, brand names are built, and after the empire is built, the story isn’t over. The brand needs to take care of a plethora of other things to maintain that reputation in the market and be the best always. Counterfeiting is one such issue that can cause massive damage to the reputation of a brand. Hence, holograms prove to be the best step in enhancing the security of big brands.
What are Holograms, and How are They Helpful to Protect a Brand's Image?
A hologram is a 3D image created with the help of a light. It can be used for different purposes. It is also used for security purposes and hence is also seen on credit cards, paper money, and licenses. It can be seen by the naked eye and with a unique viewing device as well. It is impossible to forge a hologram; hence, it is a reliable method to maintain security levels at best.
Custom holograms by brands work in two ways. They help brands enhance their unique identity while maintaining their security. Such holograms are impossible to forge; hence, they lower the counterfeiting activity. It helps the brand to maintain its reputation in the market and allows the customers to buy the original product always. Such holograms are embedded with complex or micro texts and patterns, specially designed QR codes, or serial numbers intended for the brand. Hence, the possibility of forging lowers.
Benefits of Custom Holographic Labels for Brand Protection
Customised holographic labels are helpful for brands to keep their products distinguished from counterfeit products doing rounds in the market.
Let us delve into some of the other benefits of custom holographic labels in detail:
- Easy Identification of Real Products- Custom holographic labels are impossible to forge. Hence, they are available only on the original products made by the brand. It helps to identify the original product among the counterfeit ones available in the market. It allows the brand to maintain its pool of loyal customers.
- Lowers Counterfeit- Forging custom holographic labels is nearly impossible as it requires advanced technology and tools. Hence, it helps a brand to maintain its quality and allows the customers always to purchase the genuine product.
- Lowers Tampering- Another advantage of custom holographic labels is that the label is self-destructive, i.e., the label breaks immediately if anyone tries to remove it from the product or tries to tamper it by any means.
How Do Tamper-Evident Holograms Prevent Fraud?
Holograms are ideal and one of the best ways for brands to lower counterfeiting. Fraudulent practices to make forgery products confuse customers many times, which may reduce the pool of genuine customers of a brand due to the attractive price range provided by the fraudulent products. Hence, custom holograms help customers to identify the original products from the fake ones.
Tamper-evident holograms are made from effective authentication methods, cutting-edge technology, and an extra layer of authentication security. Tamper-evident holograms are also available with advanced safety features, such as mobile applications, to identify counterfeit products quickly and maintain a healthy supply chain.
The customisable labels are made from high-quality materials, which are immediately destroyed when removed from the product. It helps to identify the products that were tried for tampering. Hence, it helps to enhance the security levels and maintain the brand's authenticity.
Do custom holograms help in enhancing customer loyalty with the help of visible security features?
Custom holograms are helpful not just in lowering the counterfeiting of products but also in identifying a genuine product from the pool of fake ones. They help customers identify genuine products and stay consistent with the brand. It helps the brand retain its customers while maintaining a healthy supply chain.
The shimmering custom holograms look aesthetic and pleasing and are ideal for keeping the brand's name safe and sound. Hologram-based products are a clear indication of genuine products and an assurance that people are buying quality products.
Proper anti-counterfeit packaging, along with custom hologram stickers, temper-evident stickers, and adequate brand packaging, helps to build customers' trust in the brand and helps them to stay loyal to the brand. Such visible features are helpful not only in keeping the product safe from fake products but also in allowing customers to buy genuine products.
Why Do Consumers Invest in Brands With Visible Security Features?
Hologram stickers, tamper-evident stickers, and QR code scanners are some of the safety measures taken by the brand to keep its products safe. Such visible features are also helpful for customers to differentiate genuine products from fake ones and always shop for the right product. Hence, hologram stickers and similar visible security features are vital to maintaining consumers' trust in the brand.
Hence, such stickers also allow consumers to stay consistent with the brand and constantly invest in the right products. Such visible security features are impossible to replicate and are self-destructive for the brand's enhanced security. For example, makeup products are the most counterfeited products. People often fall for fake products due to the high visibility of both products. Hence, visible security features like hologram stickers come to the rescue in such situations and always help customers buy genuine products.
Leveraging Customisation for Branding and Security
Customisation is one of the best methods to keep customers consistent and loyal to a brand. It helps to get desired products with ease and get assured quality products as well. Customisation allows customers to get the required products and helps the brands understand the needs of their customers closely.
The method also helps to enhance the security level of their products closely and lower the chances of counterfeiting. Hologram stickers also help brands maintain their reputation in the market as a brand that ensures their customers' safety and always takes proper safety measures. Hence, custom holographs are helpful for a branded product's security and maintain the pool of loyal customers.
Visible security features such as hologram stickers, QR codes, and tamper-evident stickers are some of the essential security measures taken by a brand. Such stickers look pleasing and ensure complete brand security. Such stickers are impossible to replicate; hence, they help to lower counterfeiting.
Use of Custom Hologram Stickers for Brand Identity
Custom hologram stickers not only look pleasing but are also essential to maintaining a brand's security levels. Such holograms help customers to be assured of the quality of the products they purchase. Hence, it also helps them to stay loyal to the brand and lower the counterfeiting issue with ease.
The unique and visible hologram stickers are attractive and easy to spot. Hence, customers are not confused and are always able to buy genuine products. Custom hologram stickers allow brands to make their stickers more creative and unique and hence make their product stand out from others.
A consistent hologram sticker strengthens the customers' trust in the brand and helps them be assured about the quality of the product. Hence, customised stickers are essential for such reasons. They are also helpful in maintaining brands' authenticity.
Benefits of Custom Hologram Stickers with Logos
Custom holographic stickers are ideal for a brand's identity and security, but they also have multiple other beneficial features; let us delve into a few of them:
- Cost-Effective- Making a customised holographic sticker with a logo is a cost-efficient procedure. A budget-friendly safety feature is every brand's need. Hence, they are not just easy to customise but also an economical option.
- Customisation- Another advantage of such shiny and attractive holographic stickers with logos is that they are customisable. They can be easily made in your company's preferred design. Hence, many companies have their logos imprinted on such holographic stickers, which is a form of easy and identifiable marketing.
- Durability- One of the biggest advantages of such custom holographic stickers is that they are durable. Environmental and climatic conditions do not harm them and are also safe for the product's surface.
Hologram Stickers Linking to Loyalty Programs
Holographic stickers, when communicated with customers, increase the chances of attracting more customers. When holographic stickers allow customers to claim and earn rewards, their loyalty to the brand increases. Anti-counterfeiting solutions, such as Acviss, are one such solution that helps brands to connect with customers.
Acviss's customised hologram labelling system helps your brand to connect with the customers personally and keep track of their interaction with the product. The unique label solution allows customers to verify the product before purchase and brands to manage the schemes and customers with the help of an easy-to-understand dashboard.
Implementing the Best Solution
Customised holographic stickers provided by Acviss are essential for brands today. They help the brands to fight counterfeiting and also enhance their product's safety. Such holographic stickers allow consumers to be assured of the brand's quality products and stay loyal to them as well. Such stickers also look appealing and are easily visible for customer safety and to avoid confusion.
Connect with us today and secure your product and your growth in the global market.
