Is it possible to protecting your brand and stand out from the crowd at the same time. Seems impossible, but not completely! One solution to achieve this is by using holographic stickers on your products. These eye-catching stickers not only add a unique touch to your branding but also serve as a measure of brand protection from counterfeiting and fraud.
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Why Use Holographic Stickers?
Holographic stickers are a popular choice for brands looking to add a touch of uniqueness and security to their products. These stickers are made from holographic paper, which is a special form that reflects light in a rainbow-like pattern. Stickers like Uniqolabel are visually appealing and difficult to replicate, making them an effective tool for brand protection.
1. Branding and Product Verification
Holographic stickers can be customized with your brand's logo, colours, and other design elements, making them a great addition to your branding strategy. They can also serve as a way to verify the authenticity of your products, as the unique holographic pattern cannot be easily replicated.
2. Brand Security and Protection
Counterfeiting and fraud are major concerns for brands, and holographic stickers can help combat these issues. The intricate design and reflective properties of holographic stickers make them difficult to duplicate, making it easier for consumers to identify fake products. This not only protects your brand's reputation but also ensures the safety and satisfaction of your customers.
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3. Warranty Management and Loyalty Programs
Holographic stickers can also be used for warranty management and loyalty programs. Placing a holographic sticker powered by Assist on your products, let's you easily track and verify the warranty status of each item. You can use holographic stickers as a way to reward loyal customers, as they can serve as a membership or loyalty card.
Types of Holographic Stickers
There are several types of holographic stickers available, each with its own unique features and benefits. Here are some of the most common types of holographic stickers:
1. 2D/3D Holographic Stickers
2D/3D holographic stickers are the most commonly used type of holographic sticker. They feature a two-dimensional image with a three-dimensional effect, giving them a unique and eye-catching appearance. Acviss's 2D/3D hologram stickers are available in a variety of designs and can be customized with your brand's logo and other design elements.
2. Dot Matrix Holographic Stickers
Dot matrix holographic stickers are made up of tiny dots that create a holographic effect when light is reflected off of them. These stickers are difficult to replicate and are often used for brand protection and security purposes.
3. Flip-Flop Holographic Stickers
Flip-flop holographic stickers feature a two-tone effect that changes colour when viewed from different angles. This makes them visually appealing and difficult to duplicate, making them a popular choice for brand protection.
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4. True Color Holographic Stickers
True color holographic stickers are made using a special printing process that allows for a wide range of colours and designs. These stickers are highly customizable and can be used for branding, product verification, and security purposes.
How to Choose the Right Holographic Sticker for Your Brand
When choosing a holographic sticker for your brand, there are a few factors to consider. Here are some tips to help you choose the right holographic sticker for your brand:
1. Consider Your Branding Needs
The first step in choosing the right holographic sticker is to consider your branding needs. Do you want a sticker that simply adds a unique touch to your products, or do you need a sticker that also serves as a security measure? Consider the design elements you want to include, such as your brand's logo, colours, and any other important details.
2. Determine Your Budget
Holographic stickers come in a range of prices, so it's important to determine your budget before making a decision. Keep in mind that more intricate designs and customization options may come at a higher cost.
3. Think About the Size and Shape
Holographic stickers come in a variety of sizes and shapes, so it's important to consider which option will work best for your products. If you have a specific shape or size in mind, make sure to communicate this to the sticker manufacturer.
4. Choose a Reputable Manufacturer
When it comes to holographic stickers, it's important to choose a reputable manufacturer. Look for a company that has experience in producing holographic stickers and has a good track record of delivering high-quality products. Acviss has partnered with 80+ brands across the globe, securing their products and over 100 million of their loyal customers from dupes and fraud.
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How Does Brands Use Holographic Stickers in Operation
Global brands have successfully incorporated holographic stickers into their branding and security strategies. From the likes of Coca-Cola to Apple, here are a few examples of how holographic stickers have been used in the real world.
1. Coca-Cola
Coca-Cola used holographic stickers on their bottles as part of a marketing campaign. The stickers featured a unique design that changed color when viewed from different angles, making them visually appealing and difficult to replicate.
2. Louis Vuitton
The luxury giant uses holographic stickers on their products as a way to verify their authenticity. The stickers feature a unique holographic pattern that cannot be easily duplicated, making it easier for consumers to identify fake products.
3. Kitply
The leading plywood manufacturer in India has implemented Uniqolabel hologram to their products, preventing bogus products from entering the market. The solution has helped them expand their overseas market without worrying about counterfeiters.
4. Apple
Apple uses them on their packaging for authenticating their product against counterfeiting. The sticker also helps users to visually identify its genuinity and adds an extra layer of defence in their anti-counterfeiting strategy.
Smaller Label, Greater Advantage
Holographic stickers are a great way to add a unique touch to your branding and protect your brand from counterfeiting and fraud. Considering your branding needs and budget and working with a reputable manufacturer, you can choose the right holographic sticker for your brand. With the right sticker, you can enhance your brand's image, protect your products, and stand out from the competition.
Want to learn more about using Uniqolabel custom hologram stickers for your product? Get in touch with us or book a demo today. Acviss has protected 2 billion+ products globally and served 80+ brands scaling different industries and businesses. Join us to secure your standing in the market and amplify your brand and trust among your customers.
