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Traceability, the ability to track the movement of goods from their origin to their final destination, is crucial in various industries. But perhaps none more s..

The innovations in the logistics industry are taking brand protection and supply chain traceability into a new phase. But is it possible to integrate intelligen..

The success of your business depends on how well you control your inventory. A properly managed warehouse cuts down half the hassle of running a company. Plus i..

India’s transformation into a digital powerhouse has attracted illicit trades and scammers. With 25-30% of the goods sold in the country being fake, the beaco..

Amazon's Transparency is designed to provide brands and customers with a tool for verifying the authenticity of products sold on Amazon's platform. At its core,..

COVID-19 was not just detrimental to human health but it also shattered the global supply chain management. Ever since– the economy has started to slowly reco..

The ICC World Cup event has returned to India after a decade and it's now welcomed by a new set of audience. Scammers. The ongoing event is not just an opportun..

The much-awaited online shopping festivals are here. E-commerce giants Amazon, Myntra and Flipkart celebrate a week-long grand festive season every year. Custo..

The internet has become an integral part of our daily lives. From shopping online to connecting with friends and colleagues, the World Wide Web has made our liv..

The 21st century has been characterized by rapid technological advancements shifting consumer behaviour and global connectivity.  And in-between the field of b..

The supply chain is the lifeblood of any business, no matter the brand or industry. The intricate networks that connect manufacturers, suppliers, distributors a..

Your brand, no matter its size, needs two things to survive the market! A full-fledged marketing plan And a proper anti-counterfeiting strategy Your marketing p..

Picture this: a world where fake products flood the market, costing legitimate businesses millions and undermining consumer trust.  This alarming reality is wh..

You've worked day and night, perfecting your products, curating a stellar online presence and gaining a loyal customer base. But even before you enjoy the leisu..

Today the lines between the physical and virtual worlds are becoming increasingly blurred and maintaining brand integrity is a priority concern for businesses. ..

In an era defined by innovation and technological advancements, the flip side is the rise of counterfeits and scams that threaten brands' integrity and consumer..

Establishing a strong online brand presence is essential for business success. With consumers relying heavily on the internet for information and shopping, a we..

Brand protection has taken on a whole new level of significance today. The proliferation of online platforms and the rapid exchange of information have made bra..

In an era where environmental consciousness is becoming increasingly important to consumers, going carbon-free has emerged as a significant step for brands to s..