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Every brand reaches a moment when visibility becomes non-negotiable. Products move across borders, partners multiply, regulations tighten, and customers expect ..

Counterfeiting is no longer a side problem handled quietly by legal or compliance teams. It has become a systemic risk that affects product safety, customer sat..

Traceability programmes are often launched with the right intent but the wrong expectation. Many brands believe the hard work ends once a track-and-trace system..

You just launched a dealer loyalty program. 10,000 sign-ups in Month 1. Leadership is happy. But three months later, redemption is at 12%. Points are piling up...

Southeast Asia has become one of the most strategically important manufacturing and consumption regions in the world. From electronics and automotive components..

Low QR scans? Learn how better CTAs, smart placement, and clear messaging turn packaging into a powerful product verification and trust tool...

Loyalty schemes fail for one simple reason. They are designed in boardrooms but executed in the real world, where dealers are busy, sceptical, multilingual, and..

The tiles and sanitaryware industry sits at an interesting intersection of aesthetics, infrastructure and trust. Unlike fast-moving consumer goods, tiles, fauce..

High-margin medical devices sit at a difficult intersection of trust, regulation, and risk. They are life-critical, tightly regulated, globally distributed, and..

Counterfeit prevention does not fail at factories. It fails at the counter. After three decades of reporting on manufacturing, trademarks, IP disputes, and supp..

Personalisation has quietly shifted from being a marketing advantage to a commercial necessity. Dealers, distributors, retailers, and even end customers now exp..

The moment a product goes live in the market is often celebrated as a milestone. Manufacturing has scaled, distribution has begun, listings are active, and the ..

Manufacturers are no longer debating whether counterfeiting is a problem. They are dealing with its consequences. Counterfeit versions of high-value products co..

Your warehouse has cameras, controlled access, and audit logs. Your distributors are vetted and ISO-certified. But what about the $2M worth of devices sitting i..

Modular furniture has reshaped how homes and offices are built. Customers expect flexibility, faster installation, clean aesthetics, and the ability to upgrade ..

Do you take an active effort in verifying a product before purchasing it? Getting customers to verify what they buy has quietly become one of the most urgent ch..

Counterfeiters today no longer need printing presses, design teams, or months of trial and error. They have AI. The same generative tools your design team uses,..

Medical device companies are heading toward a regulatory landscape that rewards transparency and punishes opacity. Traceability is no longer viewed as a complia..

This is the reality for 76% of manufacturers today. They have really good visibility of their products within their factories or warehouses, but as soon as the ..