Learn about Authenticity, Brand Protection & Loyalty Management

Product verification rarely fails because of technology. It fails because habits do not stick. Across factories, warehouses and distribution centres, many brand..

For decades, brand protection lived quietly in the background. Holograms, tamper seals and serial numbers were added to packs to satisfy compliance teams and re..

Most manufacturers track inventory at the carton or pallet level.That worked when supply chains were simple and distribution layers were limited. Today, FMCG an..

When a fake website or scam domain appears, most brands assume they will find it the same way consumers do.By searching Google. This assumption is deeply flawed..

The surgical hernia mesh looked perfect. It bore the branding of a trusted manufacturer, arrived in pristine packaging, and landed at a major US hospital ready ..

Counterfeiting rarely appears overnight.It grows quietly as manufacturers expand production, add distributors, enter new regions, or outsource packaging. Mid-si..

For decades, holograms have been the default choice for product security. They are visible, familiar, and easy to explain to distributors and customers. However..

For years, counterfeit medical devices were seen as a problem limited to global giants and blockbuster product lines. That assumption no longer holds. In the US..

Low scan volume is rarely a technology problem. More often, it is a communication problem hiding in plain sight on your packaging. Brands invest in product auth..

Global supply chains no longer fail quietly. When a batch recall escalates into a reputational crisis, or when counterfeit products surface on a marketplace wit..

Low participation in dealer loyalty programmes is one of those problems that quietly eats into growth. On paper, the programme exists. Budgets are allocated. Re..

Getting consumers to scan a QR code on packaging sounds simple. Print a code, add a line that says “Scan here”, job done. Except that is not how real-world ..

Enterprise Resource Planning systems sit at the heart of most medical device organisations. They record orders, manage inventory, reconcile invoices, and keep m..

Sales incentives are meant to reward performance, strengthen dealer relationships, and push genuine market growth. Yet, across industries such as pharma, medica..

A cotton farmer in Maharashtra bought seed packs from the same dealer for three years. Last season, his yield dropped by 40%. He blamed the seed brand immediate..

Most brands treat authentication as a simple yes-or-no gate. Is the product fake? No? Great, move on. That mindset made sense when counterfeiting was the only t..

There is a familiar pattern in boardrooms when sales numbers begin to dip unexpectedly or when grey market complaints start surfacing. The first instinct is to ..

The home décor industry has always been driven by aesthetics, craftsmanship, and trust. Whether it is a premium laminate chosen for a luxury apartment, archite..

Authentication programmes are often launched with energy, urgency, and strong intent. Labels are deployed, verification journeys are designed, partners are onbo..