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Building a Compliance-Ready Authentication Programme: A Practical Guide for Brand Managers

Regulators are increasingly treating product authentication as part of broader supply chain transparency and consumer protection frameworks rather than a standa..

Jun 26, 2026

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8 min read

Why Regulated Brands Must Unify Authentication, Traceability, and Monitoring

Brand Protection

A pharmaceutical company discovers counterfeit products carrying valid serial numbers. An agrochemical manufacturer faces regulatory questions after products ap..

Jun 26, 2026

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9 min read

How Regulatory Pressure Is Forcing Indian Brands to Rethink Product Authentication

Product Authentication

For years, product authentication in India occupied an unusual position. Many regulations required manufacturers to provide product information, maintain record..

Jun 23, 2026

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9 min read

How to Investigate the Source of Counterfeit Products in Your Supply Chain

Supply Chain Traceability

Counterfeit products rarely appear out of nowhere. Yet many investigations begin with a flawed assumption: the products must have originated overseas, often fro..

Jun 22, 2026

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8 min read

Fake Website Selling Your Products: Here’s Exactly What To Do First

Online Brand Protection

A fake website has appeared overnight. It is using your logo, product images, brand name, and perhaps even your customer reviews. At first glance, the response ..

Jun 22, 2026

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9 min read

Why Counterfeit Products Continue to Reach Customers Despite Security Measures

Anti-Counterfeiting

Walk into the office of almost any brand owner dealing with counterfeiting, and you'll find evidence of investment. There are holograms on packaging, QR codes o..

Jun 18, 2026

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9 min read

How to Fight Lookalike Counterfeits That Don't Use Your Brand Name

Anti-Counterfeiting

Most anti-counterfeiting programmes are designed to identify trademark infringement. The challenge is that many counterfeiters no longer need to copy your logo ..

Jun 18, 2026

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8 min read

Why Fake Pet Care Products Are a Growing Concern in 2026

Anti-Counterfeiting

India's pet care market is growing rapidly, but the industry's biggest challenge may not be nutrition, innovation, or even competition. It may be trust. As pet ..

Jun 12, 2026

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13 min read

How Counterfeiting and Fraud Are Corrupting India's Welfare Supply Chains

Supply Chain Traceability

There are two parts in the world of counterfeiting. One is the most common one, where a luxury brand whose signature is replicated at scale; a pharmaceutical co..

Jun 12, 2026

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11 min read

How Brands Should Design Loyalty for India's Newest Digital Consumers

Loyalty Management

A woman in a small town buys a cooking oil brand she has been using for years. There is a QR code on the pack; it promises rewards. She opens the camera and sca..

Jun 12, 2026

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11 min read

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