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When Loyalty Programmes Break Inventory: The Overlooked Disconnect Between Marketing and Operations

Loyalty programmes are designed to reward trust. They promise stronger customer engagement, repeat purchases and improved customer satisfaction. On paper, they ..

Feb 23, 2026

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8 min read

Why FDA Recall Efficiency Depends on Part-Level Traceability

Supply Chain Traceability

When a recall notice is issued, the clock starts ticking. For a medical device manufacturer or a pharma company supplying combination products, those first 48 h..

Feb 19, 2026

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8 min read

From Scan to Support Ticket: How Connected Packaging Simplifies Consumer Support

Packaging

Customer support has traditionally begun with a problem. A consumer notices a defect, a missing accessory, a damaged seal, or a product that does not perform as..

Feb 19, 2026

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8 min read

Counterfeit Hybrid Seeds: How They Destroy Farmer Trust, What Brands Can Do

Agri Brand Protection

For a farmer in Vidarbha preparing for the Kharif season, seed selection is the single most consequential decision of the year. It determines not just crop yiel..

Feb 18, 2026

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8 min read

FEFO vs FIFO vs LIFO: What's the Difference and Best For Brands

Inventory Management

Inventory strategy rarely makes headlines. Yet in manufacturing plants, distribution hubs and boardrooms, the method used to move stock can quietly determine wh..

Feb 18, 2026

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7 min read

Hologram Vendor vs Tech-Based Authentication: Which is Best For Next 3 Years

Anti-Counterfeiting

For decades, the hologram has been the trusted symbol of product authentication. It has sat quietly on cartons, labels and blister packs, reflecting light in a ..

Feb 17, 2026

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8 min read

Counterfeiting in Thailand: Key Risks for Agro, Food, and FMCG Manufacturers

Anti-Counterfeiting

In August 2025, Thai authorities seized over 2.9 million counterfeit items worth more than 1 billion THB. But here's what didn't make headlines: a rice farmer i..

Feb 16, 2026

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11 min read

Building Internal Traceability Champions: One Leader in Every Department

Supply Chain Traceability

Manufacturers have invested millions in supply chain traceability, product verification systems and anti-counterfeiting technologies. Yet adoption often stalls ..

Feb 13, 2026

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8 min read

Customer Engagement Through Product Authentication: Your 90-Day Channel Loyalty Launch Playbook

Channel Engagement

Loyalty programmes fail not because of poor design, but because of poor execution during those critical first 90 days. 58% of loyalty programmes never achieve m..

Feb 09, 2026

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8 min read

Beyond Launch Day: Your 90-Day Roadmap to Authentication System Adoption

Anti-Counterfeiting

Today is Day 1. The system is live. Labels are printed. QR codes are on the packs. The software works. You're relieved. Six months of planning paid off. Everyth..

Feb 06, 2026

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8 min read

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